\nAntreprenorii care \u00ee\u015fi doresc s\u0103 revigoreze unit\u0103\u0163i de produc\u0163ie cu o istorie \u00eendelungat\u0103 duc probabil cea mai \u00eencr\u00e2ncenat\u0103 lupt\u0103. Le lipsesc adeseori resursele \u015fi know-how-ul pentru a r\u0103zbi \u00een condi\u0163ii de concuren\u0163\u0103 acerb\u0103. Dovad\u0103 \u015fi evolu\u0163ia Guban, o fabric\u0103 a c\u0103rei istorie a \u00eenceput \u00een 1935. Privatizat\u0103 prin metoda MEBO, adic\u0103 angaja\u0163ii au devenit ac\u0163ionari ai firmei, compania a ajuns s\u0103 se confrunte, \u00een 2009, cu grave probleme financiare. \u201dCompania \u00eenregistra datorii de peste 1,5 milioane de euro la b\u0103nci\u201d, explic\u0103 Eugeniu Cicoare, manager general al G.P. & Company SA. Societatea a fost preluat\u0103 de circa cinci ani de fondul de investi\u0163ii american New Century Holdings, reprezentat \u00een Rom\u00e2nia prin NCH Advisors.<\/p>\n
\nDatoriile au fost achitate \u015fi noul proprietar a investit 200.000 euro \u00een retehnologizare, training pentru angaja\u0163i, campanii de promovare. Pariul cu Guban s-a tradus \u00eentr-o \u00eentreag\u0103 serie de schimb\u0103ri majore. Distribu\u0163ia, de pild\u0103, se f\u0103cea prin rev\u00e2nz\u0103tori \u015fi exclusiv \u00een Rom\u00e2nia. \u00cen 2012, 40.000 de perechi de pantofi au fost v\u00e2ndute \u00een circa 140 de magazine din \u00eentreaga \u0163ar\u0103. Or \u00een momentul \u00een care desfacerea se face exclusiv prin intermediul rev\u00e2nz\u0103torilor, tot ei fac \u015fi regulile.<\/p>\n
\nPentru ca Guban s\u0103 fie mai pu\u0163in dependent\u0103 de rev\u00e2nz\u0103tori, compania a \u00eenceput s\u0103-\u015fi dezvolte primele magazine, primul dintre ele fiind deschis \u00een B\u0103neasa Shopping City. Planurile pentru mai multe spa\u0163ii proprii, materialele noi folosite \u00een produc\u0163ie, strategia de export \u015fi colabor\u0103rile cu designeri rom\u00e2ni celebri ca Mihaela Gl\u0103van sunt numai c\u00e2teva dintre deciziile care fac brandul rom\u00e2nesc de \u00eenc\u0103l\u0163\u0103minte s\u0103 rec\u00e2\u015ftige teren pas cu pas. Iar Cicoare spune c\u0103 previziunile pentru anul \u00een curs se refer\u0103 la o cifr\u0103 de afaceri de 7 milioane de lei, fa\u0163\u0103 de 6,5 milioane de lei \u00een 2013.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Privatiz\u0103rile, economia de pia\u0163\u0103, importurile, falimentul partenerilor, devalorizarea, infla\u0163ia, rota\u0163ia de personal sunt doar c\u00e2teva dintre hopurile \u00eent\u00e2lnite de companiile rom\u00e2ne\u015fti cu tradi\u0163ie pe pia\u0163a rom\u00e2neasc\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[201,188,7664,7332,6481,60,12883],"class_list":["post-115894","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companii","tag-economie","tag-faliment","tag-importuri","tag-moda","tag-piata","tag-traditie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115894"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115894\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}