{"id":115893,"date":"2014-12-22T10:00:00","date_gmt":"2014-12-22T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=115893"},"modified":"2014-12-22T10:00:00","modified_gmt":"2014-12-22T10:00:00","slug":"scurt-ghid-de-atragere-a-banilor-intr-un-start-up-cine-atrage-atentia-investitorilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=115893","title":{"rendered":"Scurt ghid de atragere a banilor \u00eentr-un start-up: Cine atrage aten\u0163ia investitorilor?"},"content":{"rendered":"<p>\nPoate o s\u0103 v\u0103 mire: este vorba \u00een primul r\u00e2nd de echip\u0103. Antreprenorul Marius Ghenea spune c\u0103 &#8216;investitorii fac ochii mari \u015fi ciulesc urechile tocmai la acest gen de informa\u0163ii&#8221;. &#8220;Chiar \u015fi \u00een cazul unui investitor solitar, trebuie prezenta\u0163i oamenii de suport, chiar dac\u0103 nu sunt parteneri \u00een afacere &#8211; oameni de v\u00e2nz\u0103ri, de marketing, de dezvoltare, care trebuiesc men\u0163iona\u0163i, fie \u015fi pentru faptul c\u0103, dac\u0103 nu faci&nbsp; acest lucru, nu vei fi b\u0103gat \u00een seam\u0103.<br \/>\nEchipa inoculeaz\u0103 \u00eenceredere.<\/p>\n<p>\n\u00cen businessul de tehnologie investitorii pun accentul pe echip\u0103, nu doar pe un om sau pe un proiect. Implicarea, ajutorul primit din partea unei persoane cunoscute \u00een mediul de afaceri sau \u00een cel tehnic va fi privit\u0103 pozitiv; nu trebuie s\u0103 fie angajat, ci doar mentor, dar asta \u00eenseamn c\u0103 a v\u0103zut ceva acolo, le-a pl\u0103cut, a\u015fa c\u0103 \u015fi investitorul va \u00eencerca s\u0103 afle mai multe&#8221;.<\/p>\n<p>\nEchipa poate fi definitorie pentru succesul unei afaceri; s\u0103 ne g\u00e2ndim la lansarea Apple, unde Steve Jobs a fost omul cu v\u00e2nz\u0103ri, dar care avea \u015fi un sim\u0163 estetic bun, \u00een timp ce Steve Wozniak era foarte bun la partea tehnic\u0103.<\/p>\n<p>\nUn alt atu al unei prezent\u0103ri trebuie s\u0103 fie \u015fi pia\u0163a. &#8220;La modul ideal, un business ar trebui s\u0103 se sus\u0163in\u0103 din clien\u0163i, iar finan\u0163area ar trebui s\u0103 apar\u0103 ca o resurs\u0103 suplimentar\u0103 la business-ul respectiv&#8221;, spune antreprenorul \u0103i bloggerul Drago\u015f Rou\u0103. O afacere ar trebui s\u0103 genereze venituri astfel \u00eenc\u00e2t investitorul s\u0103 vad\u0103 c\u0103 exist\u0103 deja ni\u015fte procese gestionabile, repetabile \u015fi care creeaz\u0103 profit, chiar dac\u0103 nu se bag\u0103 bani \u00een business-ul respectiv, pentru a-\u015fi face evalu\u0103rile de genul return-of-investment.<\/p>\n<p>\n&#8220;Focusul unui antreprenor nu ar trebui s\u0103 fie dup\u0103 finan\u0163are, ar trebui s\u0103 fie dup\u0103 clien\u0163i \u015fi dup\u0103 rafinarea proceselor. Finan\u0163area, banii, sunt o resurs\u0103 care ar trebui pus\u0103 cam pe acela\u015fi loc cu resursa uman\u0103: &#8220;Am nevoie de un programator bun \u015fi am nevoie de 50.000 de dolari&#8221; &#8211; cam a\u015fa stau lucrurile, nu e ca \u015fi cum ai zice &#8220;cu 50.000 de dolari ne-am rezolva alte probleme din business&#8221;, spune Drago\u015f Rou\u0103.<\/p>\n<p>\nUna din primele \u00eentreb\u0103ri o s\u0103 fie &#8220;OK, care este pia\u0163a?&#8221;, spune Dan Vi\u015foiu partner la BAC Investment Banking. Dac\u0103 r\u0103spunsul este Rom\u00e2nia, un investitor \u00ee\u015fi poate face calculele \u015fi poate ajunge la concluzia c\u0103 riscurile sunt ridicate. &#8220;Dac\u0103 este vorba de o afacere care are poten\u0163ial global \u015fi a\u015f putea s\u0103 fac exit la 2 milioane, devine mai interesant&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cine atrage aten\u0163ia investitorilor?  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,255,26791,82,235,30159,9022,13252,7633,6266,80,8306,7212],"class_list":["post-115893","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-antreprenori","tag-atragere","tag-bani","tag-business","tag-caz","tag-ghid","tag-investitor","tag-investitori","tag-oameni","tag-refuz","tag-resurse","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115893"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115893\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}