\nDac\u0103 74% dintre rom\u00e2nii cu v\u00e2rsta de peste 18 ani a\u015fteapt\u0103 \u00een dar de Cr\u0103ciun bunuri materiale, doar 2 din 10 afirm\u0103 c\u0103 \u00ee\u015fi doresc bunuri spirituale precum s\u0103n\u0103tate (15% dintre rom\u00e2ni) sau fericire (3%).<\/p>\n
\n\u201eSurprinz\u0103tor sau nu, cercetarea iSense.Solutions arat\u0103 c\u0103 o bun\u0103 parte dintre rom\u00e2ni este foarte pragmatic\u0103 atunci c\u00e2nd vine vorba despre cadourile pe care \u015fi le dore\u015fte de Cr\u0103ciun. Astfel, 18% afirm\u0103 c\u0103 \u00ee\u015fi doresc s\u0103 primeasc\u0103 bani\u201d, declar\u0103 Traian N\u0103stase, managing partner iSense.Solutions.<\/p>\n
\nPotrivit studiului, banii reprezint\u0103 cadoul cel mai dorit de persoanele din intervalele de v\u00e2rst\u0103 35-44 ani (24%) \u015fi 45-54 ani (23%). Urm\u0103toarele daruri \u00een topul preferin\u0163elor rom\u00e2nilor sunt telefoanele mobile (7%), tabletele (4,2%), televizoarele (4%) \u015fi hainele (3,7%). Cel mai mare interes pentru telefoanele mobile este \u00een r\u00e2ndul tinerilor, 20% dintre persoanele de 18-25 ani a\u015ftept\u00e2nd astfel de cadouri.<\/p>\n
\n\u201eExist\u0103 o diferen\u0163\u0103 destul de mare \u00eentre ceea ce \u00ee\u015fi doresc \u015fi ceea ce ofer\u0103 rom\u00e2nii de Cr\u0103ciun. Astfel, \u00een topul cadourilor f\u0103cute de ace\u015ftia se afl\u0103 produsele de \u00eembr\u0103c\u0103minte (23%), dulciurile (16%), produsele cosmetice\/de \u00eengrijire personal\u0103 (14%), juc\u0103riile (12%) \u015fi produsele simbolice\/personalizate (9%)\u201d, completeaz\u0103 Andrei C\u00e2nda, Managing Partner iSense.Solutions.<\/p>\n
\nPer total, rom\u00e2nii vor aloca \u00een medie 415 ron pentru cadourile de Cr\u0103ciun \u00een 2014, mai darnice fiind persoanele de 45-54 ani (care vor aloca aproximativ 551 ron), persoanele din Bucure\u015fti\/Ilfov \u015fi din Oltenia (aproximativ 500 ron).<\/p>\n
\nStudiul a fost realizat online de c\u0103tre compania iSense.Solutions \u00een cadrul Panelului ResearchRomania.ro. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta de peste 18 ani, din mediul urban din Rom\u00e2nia. Rezultatele au un grad de eroare de +\/-4,9%, la un nivel de \u00eencredere de 95%.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Majoritatea adul\u0163ilor din Rom\u00e2nia \u00ee\u015fi dore\u015fte s\u0103 primeasc\u0103 de Cr\u0103ciun bunuri materiale, \u00een r\u00e2ndul celor mai dorite cadouri fiind telefoanele mobile, tabletele, televizoarele \u015fi hainele, dar mai ales banii, arat\u0103 un studiu realizat de compania iSense.Solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[82,9002,7406,173,7853],"class_list":["post-115665","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-bani","tag-cadou","tag-craciun","tag-romani","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115665"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115665\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}