{"id":115579,"date":"2014-12-15T15:47:00","date_gmt":"2014-12-15T15:47:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=115579"},"modified":"2014-12-15T15:47:00","modified_gmt":"2014-12-15T15:47:00","slug":"a-renuntat-la-sua-pentru-romania-si-a-construit-un-business-de-300-000-de-euro-in-toata-tara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=115579","title":{"rendered":"A renun\u0163at la SUA pentru Rom\u00e2nia \u015fi a construit un business de 300.000 de euro \u00een toat\u0103 \u0163ara"},"content":{"rendered":"<p>\nNicoleta Diaconu a revenit \u00een Rom\u00e2nia \u00een urm\u0103 cu aproximativ patru ani, l\u0103s\u00e2nd \u00een urm\u0103 SUA, unde plecase la studii \u00eenc\u0103 din liceu, pentru a-\u015fi deschide o afacere nou\u0103 pentru pia\u0163a lo\u00adca\u00adl\u0103 &#8211; un magazin cu iaurt \u00eenghe\u0163at, aduc\u00e2nd li\u00adcen\u0163a brandului ame\u00adrican Sanoberry, <a href=\"http:\/\/www.zf.ro\/zf-24\/s-a-intors-din-sua-si-a-adus-cu-ea-un-brand-de-iaurt-inghetat-care-ii-aduce-300-000-pe-an-13360120\" target=\"_blank\">potrivit Ziarului Financiar<\/a>.<\/p>\n<p>\nNicoleta Diaconu a \u00eenceput cu un stand amplasat \u00een mal\u00adlul AFI Cotroceni \u015fi o investi\u0163ie ini\u0163ial\u0103 care s-a apropiat de 150.000 de euro, iar \u00een prezent firma Yogoberry, care de\u0163ine licen\u0163a brandului american pen\u00adtru pia\u0163a local\u0103, are puncte de lucru \u00een mallurile B\u0103neasa din Capital\u0103, Palas din Ia\u015fi, Iulius din Timi\u015foara \u015fi AFI Palace din Ploie\u015fti \u015fi spa\u0163ii stradale \u00een Centrul Vechi din Bu\u00adcure\u015fti, pe terasa mallului Promenada \u015fi \u00een Mamaia (deschise anul acesta), care func\u0163ioneaz\u0103 \u00een sezonul cald. \u201eAm plecat din Rom\u00e2nia \u00eenc\u0103 din pe\u00adrioa\u00adda liceului pentru a studia, am lucrat apoi \u00een consultan\u0163\u0103 pentru c\u0103 mi-am dorit s\u0103 fac \u015fi un MBA, ceea ce s-a \u015fi \u00eent\u00e2mplat. Am plecat de la \u00eenceput cu g\u00e2ndul de a m\u0103 \u00een\u00adtoar\u00adce \u00een \u0163ar\u0103 \u015fi cum am v\u0103zut c\u0103 \u00een SUA iaur\u00adtul \u00eenghe\u0163at este foarte popular, exist\u0103 astfel de magazine la fiecare col\u0163 de strad\u0103, am zis c\u0103 ar fi bine s\u0103 aduc o licen\u0163\u0103 \u00een Ro\u00adm\u00e2nia. Este ceva mai costisitoare o licen\u0163\u0103, dar mai permi\u00adsi\u00adv\u0103 dec\u00e2t o franciz\u0103, pentru c\u0103, de\u015fi iei re\u00ad\u0163e\u00adtele \u015fi materia prim\u0103 de la ei, nu \u00ee\u0163i spune ni\u00admeni cum s\u0103 operezi\u201c, spune Nicoleta Diaconu. La \u00eenceput antreprenoarea importa materia prim\u0103, respectiv re\u0163etele direct din SUA, \u00eens\u0103 odat\u0103 ce brandul Sanoberry a \u00eenceput s\u0103 fie cunoscut \u015fi \u00een Europa, conducerea companiei a decis s\u0103 deschid\u0103 o fabric\u0103 \u00een Italia, care \u201ealimenteaz\u0103\u201c licen\u0163ele din Europa \u015fi Asia.<\/p>\n<p>\nAnul trecut, firma Yogoberry a avut afaceri de aproape 300.000 de euro, potrivit datelor de la Ministerul de Finan\u0163e \u015fi pierderi de 30.000 de euro.&nbsp;Potrivit unor informa\u0163ii ap\u0103rute \u00een presa local\u0103, <a href=\"http:\/\/www.zf.ro\/zf-24\/s-a-intors-din-sua-si-a-adus-cu-ea-un-brand-de-iaurt-inghetat-care-ii-aduce-300-000-pe-an-13360120\" target=\"_blank\">citate de ZF<\/a>, Nicoleta Diaconu este fiica \u015fefului Fiscului Gelu Diaconu \u015fi, de asemenea, ea este c\u0103s\u0103torit\u0103 cu Wesley Elijah Schroeder, ac\u0163ionar al unui off-shore (Cartha Limited) care controleaz\u0103 opera\u0163iunile Hotel International din Bucure\u015fti.<\/p>\n<h2>\n<a href=\"http:\/\/www.zf.ro\/zf-24\/s-a-intors-din-sua-si-a-adus-cu-ea-un-brand-de-iaurt-inghetat-care-ii-aduce-300-000-pe-an-13360120\" target=\"_blank\">Citi\u0163i povestea complet\u0103 pe zf.ro<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Nicoleta Diaconu a revenit \u00een Rom\u00e2nia \u00een urm\u0103 cu aproximativ patru ani, l\u0103s\u00e2nd \u00een urm\u0103 SUA, unde plecase la studii \u00eenc\u0103 din liceu, pentru a-\u015fi deschide o afacere nou\u0103 pentru pia\u0163a lo\u00adca\u00adl\u0103 &#8211; un magazin cu iaurt \u00eenghe\u0163at, aduc\u00e2nd li\u00adcen\u0163a brandului ame\u00adrican Sanoberry, potrivit Ziarului Financiar. Nicoleta Diaconu a \u00eenceput cu un stand amplasat \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8161,387,39041,39042],"class_list":["post-115579","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-iaurt","tag-magazine","tag-nicoleta-diaconu","tag-sanoberry"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115579"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115579\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}