{"id":115575,"date":"2014-12-15T14:43:05","date_gmt":"2014-12-15T14:43:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=115575"},"modified":"2014-12-15T14:43:05","modified_gmt":"2014-12-15T14:43:05","slug":"de-ce-cresc-vanzarile-heinner-anul-acesta-cu-40-de-doua-ori-mai-mult-decat-piata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=115575","title":{"rendered":"De ce cresc v\u00e2nz\u0103rile Heinner anul acesta cu 40%, de dou\u0103 ori mai mult dec\u00e2t pia\u0163a"},"content":{"rendered":"<p>\nNetwork One Distribution estimeaz\u0103 c\u0103 pia\u0163a de electrocasnice continu\u0103 anul acesta trendul cresc\u0103tor, ajung\u00e2nd la 600 de milioane de euro. Categoria electrocasnicelor mari are o pondere de 75% \u00een pia\u0163a total\u0103, diferen\u0163a revenind electrocasnicelor mici.<\/p>\n<p>\n\u00cen cazul Heinner, categoria electrocasnicelor mari a avut cea mai bun\u0103 dinamic\u0103, at\u00e2t din punct de vedere al dezvolt\u0103rii portofoliului, c\u00e2t \u015fi din cel al evolu\u0163iei cifrei de v\u00e2nz\u0103ri.&nbsp; Heinner a extins \u00een trimestrul al patrulea al acestui an portofoliul de produse, ad\u0103ug\u00e2nd segmentul de bricolaj ce cuprinde seturi multifunc\u0163ionale, ma\u015fini pentru g\u0103urit \u015fi \u00een\u015furubat, t\u0103iere sau polizare, dar \u015fi gama de menaj \u015fi house hold, ce include vase \u015fi accesorii de g\u0103tit, mese de c\u0103lcat etc.<\/p>\n<p>\n\u201cElectrocasnicele v\u00e2ndute \u00een anii cu cele mai bune evolu\u0163ii ale pie\u0163ei, respectiv 2006-2008 pe fondul cre\u015fterii economice \u00eenregistrate de Rom\u00e2nia, dar \u015fi ca urmare al accesului facil la creditare, se apropie de \u00eencheierea ciclului de via\u0163\u0103. \u00cen acest context sunt create premisele pentru o cre\u015ftere consistent\u0103 a pie\u0163ei \u015fi \u00een 2014, dar \u015fi \u00een perioada urm\u0103toare.&nbsp; Aceast\u0103 dinamic\u0103 reprezint\u0103 unul dintre factorii de cre\u015ftere a cifrei de afaceri Heinner, sus\u0163inut\u0103 \u015fi de optimizarea portofoliului de produse \u015fi servicii pe care le oferim\u201d, declar\u0103 Oana Barbu, director comercial Network One Distribution.<\/p>\n<p>\nHeinner ofer\u0103 garan\u0163ia extins\u0103 la 5 ani, \u00een mod gratuit. Clien\u0163ii care achizi\u0163ioneaz\u0103 \u00eencep\u00e2nd cu 15 decembrie 2014 electrocasnice mari marca Heinner, respectiv frigidere, ma\u015fini de sp\u0103lat, l\u0103zi sau combine frigorifice, aragaze sau congelatoare primesc \u00een mod gratuit extinderea serviciului de garan\u0163ie de la trei la cinci ani.<\/p>\n<p>\nPortofoliul Heinner include aproximativ 100 de produse diferite, de la ma\u015fini de sp\u0103lat, mixere, blendere, storc\u0103toare, la ma\u015fini de g\u0103urit sau polizoare, electrocasnice pentru refrigerare, becuri, aparate de aer condi\u0163ionat sau ventilatoare. Heinner este brandul propriu de electrocasnice dezvoltat de compania Network One Distribution \u00eencep\u00e2nd din 2010.<\/p>\n<p>\nNetwork One Distribution, companie de\u0163inut\u0103 integral de Iulian Stanciu, desf\u0103\u015foar\u0103 opera\u0163iuni pe pie\u0163ele din Rom\u00e2nia \u015fi Moldova, are o baz\u0103 de clien\u0163i format\u0103 din peste 3000 de parteneri activi \u015fi este furnizor al re\u0163elelor de retail locale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heinner, brandul propriu de electrocasnice al companiei Network One Distribution, \u00eencheie anul acesta cu o cifr\u0103 de afaceri de 15 milioane de euro, \u00eenregistr\u00e2nd un avans de 40%, de dou\u0103 ori mai bun dec\u00e2t dinamica general\u0103 estimat\u0103 a pie\u0163ei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7144,31636,33240,60],"class_list":["post-115575","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-electrocasnice","tag-network-one-distribution","tag-oana-barbu","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115575"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115575\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}