\n“\u015etim din cercet\u0103ri c\u0103 tot mai mul\u0163i clien\u0163i sunt dispu\u015fi s\u0103 cumpere online. Motivul pentru acest lucru nu este dorin\u0163a de a ob\u0163ine un pre\u0163 mai mic, ci de a evita negocierile pentru cump\u0103rarea unei ma\u015fini”, a afirmat Alain Visser, directorul departamentului de marketing \u015fi v\u00e2nz\u0103ri, relateaz\u0103 Bloomberg.<\/p>\n
\nVolvo, care este de\u0163inut\u0103 de compania Geely din China, vrea s\u0103 creasc\u0103 bugetul pentru investi\u0163ii \u00een v\u00e2nz\u0103rile online pentru anul viitor. De asemenea, produc\u0103torul suedez pl\u0103nuie\u015fte s\u0103 m\u0103reasc\u0103 num\u0103rul reprezentan\u0163elor la nivel global \u015fi s\u0103 creeze un eveniment anual destinat promov\u0103rii modelelor sale.<\/strong><\/p>\n \n“S\u0103 fim cinsti\u0163i: \u00eenc\u0103 suntem un juc\u0103tor relativ mic. Avem o estimare de 800.000 de automobile v\u00e2ndute \u00een 2020, ceea ce \u00eenseamn\u0103 c\u0103 bugetele noastre, comparate cu ale unora dintre competitorii no\u015ftri, vor fi \u00eenc\u0103 mici”, a declarat Alain Visser, directorul departamentului de marketing \u015fi v\u00e2nz\u0103ri.<\/p>\n \nEl estimeaz\u0103 c\u0103 Volvo va vinde aproximativ 465.000 de autovehicule \u00een acest an.<\/p>\n \nDe anul viitor, produc\u0103torul suedez va participa la doar un salon auto \u00een fiecare regiune: la cel de la Geneva, \u00een Europa, la cel de la Detroit, \u00een Statele Unite \u015fi la cel de la Shanghai sau Beijing, \u00een China, \u00een condi\u0163iile \u00een care competitorii din segmentul premium, BMW, Audi \u015fi Mercedes-Benz, iau parte la toate saloanele auto mari la nivel interna\u0163ional. Astfel, Volvo va renun\u0163a la participarea la dou\u0103 dintre cele mai importante saloane auto la nivel mondial, de la Paris \u015fi Frankfurt.<\/p>\n \n“Am f\u0103cut, p\u00e2n\u0103 acum, ceea ce industria auto se a\u015ftepta s\u0103 facem, dar acum vom face lucruri nea\u015fteptate. Trebuie s\u0103 ie\u015fim \u00een eviden\u0163\u0103”, a afirmat Visser.<\/strong><\/p>\n \n\u00cen luna august, Volvo a lansat un nou model de SUV, XC90, \u00een \u00eencercarea de a revitaliza v\u00e2nz\u0103rile la nivel mondial \u015fi de a c\u00e2\u015ftiga o cot\u0103 mai bun\u0103 pe pia\u0163a automobilelor premium. Produc\u0103torul suedez a v\u00e2ndut cele 1.927 de automobile XC90 edi\u0163ie limitat\u0103 \u00een doar 47 de ore exclusiv pe internet.<\/p>\n","protected":false},"excerpt":{"rendered":" Volvo a anun\u0163at c\u0103 va introduce treptat v\u00e2nz\u0103rile de automobile pe internet \u015fi va investi mai mult \u00een publicitatea online, renun\u0163\u00e2nd \u00een acela\u015fi timp la participarea la unele dintre saloanele auto interna\u0163ionale importante, pentru a promova noile modele \u015fi a cre\u015fte pe pia\u0163a auto premium.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7212,12907],"class_list":["post-115569","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-vanzari","tag-volvo"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115569"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115569\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}