\nValoarea pie\u0163ei, raportat\u0103 de c\u0103tre toate cele 21 de companii participante, cumuleaz\u0103 58,5 milioane de lei \u00een H1 2014, conform datelor furnizate.<\/p>\n
\nDe\u015fi se afl\u0103 pe un trend ascendent fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului 2013, pia\u0163a de advertising digital din Rom\u00e2nia a \u00eenregistrat \u00een H1 2014 o sc\u0103dere \u00een termeni reali (like-for-like) dac\u0103 lu\u0103m ca termen de compara\u0163ie cel de-al doilea semestru al anului 2013, cel \u00een care s-au consemnat cele mai mari venituri din toat\u0103 perioada analizat\u0103 de studiul ROADS (2007-2014).<\/p>\n
\nAstfel, valoarea raportat\u0103 \u00een H1 2014 de c\u0103tre grupul de referin\u0163\u0103, din care fac parte companiile care au participat at\u00e2t la ambele edi\u0163ii din 2013 c\u00e2t \u015fi la aceast\u0103 prim\u0103 edi\u0163ie din 2014, a sc\u0103zut cu 17% fa\u0163\u0103 de valoarea \u00eenregistrat\u0103 \u00een semestrul doi din 2013, se arat\u0103 \u00een documentul citat. <\/p>\n
\n\u201cCre\u015fterea \u00eenregistrat\u0103 \u00een primul semestru din 2014 fa\u0163\u0103 de perioada similar\u0103 a anului trecut confirm\u0103 tendin\u0163a pozitiv\u0103 pe care se afl\u0103 publicitatea online \u00een Rom\u00e2nia. Av\u00e2nd \u00een vedere datele de cre\u015ftere economic\u0103 general\u0103 din acest an, precum \u015fi influen\u0163a unor factori conjuncturali, a\u015fa cum a fost campania preziden\u0163ial\u0103 din aceast\u0103 toamn\u0103, care a impulsionat investi\u0163iile \u00een publicitatea online pe mai multe platforme media, este posibil ca semestrul doi al acestui an s\u0103 marcheze un nou record din punct de vedere al veniturilor. Chiar \u015fi a\u015fa, publisherii online din Rom\u00e2nia mai au \u00eenc\u0103 un drum \u00eendelungat p\u00e2n\u0103 s\u0103 reu\u015feasc\u0103 s\u0103 monetizeze \u00een mod adecvat traficul \u00een cre\u015ftere constant\u0103 din ultimii ani\u201d, a declarat Bogdan Belciu, Partener, Servicii de Consultan\u0163\u0103 pentru Management, PwC Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pia\u0163a de publicitate digital\u0103 din Rom\u00e2nia a crescut \u00een termeni reali cu 19% \u00een primul semestru al anului 2014, \u00een compara\u0163ie cu aceea\u015fi perioad\u0103 din 2013, arat\u0103 o analiz\u0103 realizat\u0103 de c\u0103tre IAB Rom\u00e2nia \u015fi PwC Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[539,60,6763],"class_list":["post-115239","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-online","tag-piata","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115239"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115239\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}