\nV\u00e2nzarea de br\u0103\u0163\u0103ri pare o idee banal\u0103, dar o privire mai atent\u0103 asupra br\u0103\u0163\u0103rilor nautice explic\u0103 de ce produsele Constantin Nautics au succes.<\/p>\n
\nLucian Gherghi\u0163\u0103 a absolvit dou\u0103 facult\u0103\u0163i \u2013 rela\u0163ii interna\u0163ionale \u015fi drept \u2013, dar a preferat \u00eentotdeauna s\u0103 lucreze pentru el \u00eensu\u015fi. A deschis primul business \u00een urm\u0103 cu patru ani, \u00een consultan\u0163\u0103, dar \u00eentre timp \u015fi-a mai \u00eencercat norocul \u015fi \u00een alte domenii. Marius Stoica a absolvit jurnalismul \u015fi este pasionat de tot ceea ce are leg\u0103tur\u0103 cu mediul online. Lucian Gherghi\u0163\u0103 a decis la sf\u00e2r\u015fitul verii s\u0103 preia un business de produc\u0163ie \u015fi v\u00e2nzare de br\u0103\u0163\u0103ri nautice: \u201eMi s-a p\u0103rut o idee bun\u0103 – fondatorul companiei avea ni\u015fte probleme financiare \u015fi nu mai avea resursele s\u0103 dezvolte businessul. Am preluat integral businessul de la persoana respectiv\u0103 la scurt timp dup\u0103 \u00eenfiin\u0163area societ\u0103\u0163ii. Apoi l-am adus pe Marius, care a devenit partener \u00een luna august\u201c.<\/p>\n
\nUna din primele m\u0103suri luate de cei doi antreprenori a fost protejarea imaginii companiei \u015fi a produselor. \u201eAmbele sunt m\u0103rci \u00eenregistrate, at\u00e2t br\u0103\u0163\u0103rile nautice, c\u00e2t \u015fi constantin nautics. Am vrut s\u0103 rezolvam c\u00e2t mai repede aceast\u0103 problem\u0103 pentru a ne proteja, \u00eentr-un fel, de cei care ar putea fura ideea\u201c, spune Lucian Gherghi\u0163\u0103.<\/p>\n
\n\u201eToate produsele noastre sunt confec\u0163ionate manual \u015fi sunt crea\u0163ii originale. Prin natura materialelor din care sunt construite, ele pot fi purtate tot timpul, \u00een condi\u0163ii de umiditate, c\u0103ldur\u0103 sau frig extreme f\u0103r\u0103 s\u0103 se deterioreze. Cred c\u0103 acest lucru a ajutat mult la succesul produselor\u201c, explic\u0103 cei doi tineri antreprenori, care insist\u0103 ca materia prim\u0103 folosit\u0103 s\u0103 fie de bun\u0103 calitate, chiar dac\u0103 acest lucru scade \u00eentr-o anumit\u0103 m\u0103sur\u0103 marja de profit. \u201eSpre exemplu, fr\u00e2nghia este cea folosit\u0103 \u00een porturile nautice, la ambarca\u0163iuni. Toate produsele sunt autentice. Ne-am dat seama c\u0103 oamenii \u00een\u0163eleg acest lucru c\u00e2nd am v\u0103zut c\u0103 se \u00eentorc s\u0103 mai cumpere\u201c, spune Gherghi\u0163\u0103.<\/p>\n
\nAntreprenorii au investit p\u00e2n\u0103 acum 25.000 de euro, dar se a\u015fteapt\u0103 s\u0103 recupereze suma \u00een mai pu\u0163in de un an. \u201eInvesti\u0163ia real\u0103, de p\u00e2n\u0103 acum, este de 25.000 de euro. Ea a \u00eensemnat magazinul online, atelierul de lucru pe care l-am deschis de cur\u00e2nd \u00een centrul Bucure\u015ftiului, care este \u015fi showroom, stocul de marf\u0103 \u015fi cel de materie prim\u0103. \u00cen cel mai scurt timp, sper\u0103m p\u00e2n\u0103 \u00een prim\u0103var\u0103, vom deschide un sediu secundar la Constan\u0163a\u201c, continu\u0103 Gherghi\u0163\u0103. Cifra de afaceri a trecut de 10.000 de euro \u00een cele dou\u0103 luni de activitate, iar tinerii sunt \u00eencrez\u0103tori c\u0103 s\u0103rb\u0103torile vor aduce o cre\u015ftere vizibil\u0103 a num\u0103rului de produse v\u00e2ndute. \u201eCifra de afaceri, dup\u0103 dou\u0103 luni, este de aproape 15.000 de euro. Am v\u00e2ndut \u00een jur de 800 de br\u0103\u0163\u0103ri pe lun\u0103, iar marja de profit este \u00een prezent de 30%.\u201c Magazinul online, prin care se desf\u0103\u015foar\u0103 mare parte a activit\u0103\u0163ii, a fost lansat la jum\u0103tatea lunii octombrie. \u201ePlatforma online a devenit func\u0163ional\u0103 pe 14 octombrie \u015fi atunci am \u00eenceput \u015fi s\u0103 investim \u00een promovare, dar \u00een prim\u0103 faz\u0103 nu am avut foarte multe produse. A durat ceva p\u00e2n\u0103 am cump\u0103rat materialele necesare, pentru c\u0103 nu ne a\u015fteptam s\u0103 se v\u00e2nd\u0103 stocul existent at\u00e2t de repede\u201c, poveste\u015fte Lucian Gherghi\u0163\u0103.<\/p>\n
\nCei doi se bazeaz\u0103 \u00een mare m\u0103sur\u0103 pe social media, investind zilnic bani pentru ca post\u0103rile lor de pe Facebook s\u0103 ajung\u0103 la c\u00e2t mai multe persoane. P\u00e2n\u0103 acum, aceast\u0103 strategie s-a dovedit a fi corect\u0103: \u201eCel mai mult ne promov\u0103m \u00een mediul online, iar aici ne baz\u0103m pe re\u0163elele de socializare, \u00een special Facebook. 90% din v\u00e2nz\u0103ri se realizeaz\u0103 online, prin intermediul platformei noastre de shopping, iar 10% prin magazine partenere \u015fi particip\u0103ri la diverse t\u00e2rguri \u015fi expozi\u0163ii\u201c, spune Marius Stoica, preciz\u00e2nd c\u0103 bugetul de promovare se modific\u0103 \u00een func\u0163ie de cerere.<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nzarea de br\u0103\u0163\u0103ri pare o idee banal\u0103, dar o privire mai atent\u0103 asupra br\u0103\u0163\u0103rilor nautice explic\u0103 de ce produsele Constantin Nautics au succes. Lucian Gherghi\u0163\u0103 a absolvit dou\u0103 facult\u0103\u0163i \u2013 rela\u0163ii interna\u0163ionale \u015fi drept \u2013, dar a preferat \u00eentotdeauna s\u0103 lucreze pentru el \u00eensu\u015fi. A deschis primul business \u00een urm\u0103 cu patru ani, \u00een consultan\u0163\u0103, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[10254,171,10467,4878],"class_list":["post-115215","post","type-post","status-publish","format-standard","hentry","category-comert","tag-absolventi","tag-internet","tag-jurnalism","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115215"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115215\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}