{"id":115180,"date":"2014-12-08T12:01:00","date_gmt":"2014-12-08T12:01:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=115180"},"modified":"2014-12-08T12:01:00","modified_gmt":"2014-12-08T12:01:00","slug":"google-a-recunoscut-public-ca-jumatate-dintre-reclamele-platite-nu-ajung-sa-fie-vazute-de-nimeni","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=115180","title":{"rendered":"Google a recunoscut public c\u0103 jum\u0103tate dintre reclamele pl\u0103tite nu ajung s\u0103 fie v\u0103zute de nimeni"},"content":{"rendered":"<p>\nToate aceste critici au fost \u00eencurajate la \u00eenceputul lunii decembrie chiar de reprezentan\u0163ii Google, care au f\u0103cut public un raport ce arat\u0103 c\u0103 peste 56% din reclamele pl\u0103tite nu ajung s\u0103 fie vreodat\u0103 v\u0103zute. Raportul explic\u0103 faptul c\u0103 pentru a fi v\u0103zute, reclamele trebuie s\u0103 stea pe ecran cel pu\u0163in o secund\u0103. \u00cen termenii online, acest lucru se traduce printr-un num\u0103r uria\u015f de impresii pl\u0103tite degeaba. Similar, noteaz\u0103 cei de la Quartz, cu o televiziune care transmite c\u0103tre o camer\u0103 goal\u0103.<\/p>\n<p>Compania de m\u0103surare online ComScore a atras aten\u0163ia asupra problemei anul trecut, not\u00e2nd c\u0103 46% din reclamele pl\u0103tite online nu ajung s\u0103 fie v\u0103zute de nimeni. Explica\u0163ia a fost dat\u0103 de cei de la Spider.io, care au scos la iveal\u0103 existen\u0163\u0103 unor viru\u015fi care vizioneaz\u0103 milioane de reclame pe secund\u0103, cresc\u00e2nd \u00een mod artificial nota de plat\u0103 a advertiserilor.<\/p>\n<p>Cu toate acestea, recunoa\u015fterea problemei de c\u0103tre un gigant precum Google ar putea d\u0103una unor companii de advertising online. Acestea trebuie acum s\u0103 g\u0103seasc\u0103 noi metode de a c\u00e2\u015ftiga \u00eencrederea celor ce se promoveaz\u0103 pe internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisingul online reprezint\u0103 90% din veniturile unor gigan\u0163i IT precum Google sau Facebook, \u00eens\u0103 tot mai multe voci sus\u0163in c\u0103 acest sistem nu este chiar at\u00e2t de eficient.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7463,373,7320,5431,193,539,8690,11646,17847,80,298,7287],"class_list":["post-115180","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-advertising","tag-eficienta","tag-facebook","tag-google","tag-it","tag-online","tag-public","tag-reclame","tag-recunoastere","tag-refuz","tag-reprezentare","tag-sistem"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115180"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115180\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}