\nJimmy Choo, Victoria Beckham, Issey Miyake sau Bally au deschis \u00een ultimul an magazine la Londra, Ralph Lauren sau Tiffany au inaugurat magazine la Paris, iar Dior sau Valentino la New York, de\u015fi costurile deschiderii \u015fi ale exploat\u0103rii unor astfel de magazine nu sunt deloc neglijabile.<\/p>\n
\nUnul din principalele motive ale acestui entuziasm investi\u0163ional din partea companiilor din industria luxului, este, spun exper\u0163ii din domeniu, faptul c\u0103 prin prezen\u0163a \u00een zone frecventate de poten\u0163ialii clien\u0163i, pot atrage mai bine cump\u0103r\u0103tori pe care s\u0103-i conving\u0103 s\u0103 revin\u0103 ca s\u0103-\u015fi procure \u015fi alte produse \u015fi astfel le pot da sentimentul c\u0103 fac parte dintr-un club exclusivist. Impactul unei vizite \u00eentr-un astfel de magazin poate fi chiar mai mare dec\u00e2t cel al unei campanii publicitare, sus\u0163in exper\u0163ii.<\/p>\n
\nPe de alt\u0103 parte, mul\u0163i clien\u0163i nu se \u00eencumet\u0103 \u00eenc\u0103 s\u0103 cumpere direct online, ci prefer\u0103 s\u0103 vin\u0103 \u00eentr-un magazin dup\u0103 ce au c\u0103utat pe internet detalii despre articolele dorite. Marile companii din industria luxului, explic\u0103 al\u0163i speciali\u015fti, pun la b\u0103taie resursele de care dispun pentru a se diferen\u0163ia de concuren\u0163\u0103, iar magazinele amenajate artistic sunt o metod\u0103 foarte bun\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Magazinele online nu mai reprezint\u0103 de mult\u0103 vreme ceva neobi\u015fnuit, pe rafturile virtuale fiind disponibil aproape tot ce se poate g\u0103si pe cele tradi\u0163ionale. Cu toate acestea, companiile din industria luxului continu\u0103 s\u0103 deschid\u0103 magazine \u00een marile ora\u015fe ale lumii considerate capitale ale modei, scrie Financial Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[4126,240,7283,4127,387,6481,539,7183,4878],"class_list":["post-115148","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-clienti","tag-comert","tag-costuri","tag-lux","tag-magazine","tag-moda","tag-online","tag-tendinte","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115148"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115148\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}