\nGoogle \u00eempline\u015fte anul acesta 16 ani \u00een care a definit, practic, internetul. De\u015fi cunoscut\u0103 \u00een primul r\u00e2nd pentru motorul de c\u0103utare cu acela\u015fi nume, compania ob\u0163ine majoritatea veniturilor din Google Adwords, sistemul de anun\u0163uri publicitare care a remodelat advertisingul clasic \u015fi a introdus lumii \u00eentregi advertisingul digital. Pe m\u0103sur\u0103 \u00eens\u0103 ce alte companii \u201efur\u0103\u201c din cota de pia\u0163\u0103 a Google, gigantul IT \u00eencearc\u0103 s\u0103 se reinventeze at\u00e2t pe sine, c\u00e2t \u015fi \u00eentreaga societate.<\/p>\n
\nPrintre proiectele ce au adus Google prima pozi\u0163ie \u00een clasamentul Fastcompany.com se num\u0103r\u0103 Calico (o companie care cerceteaz\u0103 posibilitatea de a extinde durata de via\u0163\u0103), ma\u015finile autonome (care au parcurs, f\u0103r\u0103 \u015fofer, peste 500.000 de kilometri \u015fi nu au \u00eenregistrat niciun incident), Google Fiber (un proiect de instalare a infrastructurii pentru conexiuni mult mai rapide la internet), Glass (device-ul care transform\u0103 tehnologia \u00eentr-un produs fashion) sau Google Now (aplica\u0163ia care func\u0163ioneaz\u0103 ca un calendar personal al utilizatorului).<\/p>\n
\nSalesforce.com, liderul clasamentului Forbes, produce aplica\u0163ii de CRM \u015fi cloud computing pentru companii. Este al patrulea an consecutiv \u00een care salesforce.com prime\u015fte acest titlu, iar explica\u0163ia este dat\u0103 de modul \u00een care compania prezint\u0103 \u00een mod constant noi solu\u0163ii menite s\u0103 faciliteze rela\u0163ia dintre comerciant \u015fi client.<\/p>\n
\n\u00cen urm\u0103 cu 15 ani, salesforce.com a \u00eenceput s\u0103 produc\u0103 solu\u0163ii inovatoare de CRM (Customer Relationship Management), compania fiind ast\u0103zi recunoscut\u0103 drept cel mai important dezvoltator de platforme B2B (Business to Business) \u015fi B2C (Business to Consumer). Tot \u00een 2014, compania a fost desemnat\u0103 de c\u0103tre Fortune drept cea mai admirat\u0103 companie software din lume.<\/p>\n
\n\u201eEste fenomenal s\u0103 fii recunoscut de c\u0103tre Forbes drept cea mai inovatoare companie din lume\u201c, a declarat Marc Benioff, CEO al salesforce.com. \u201eEste un tribut adus echipei noastre \u015fi dorin\u0163ei de a aduce tot timpul produse de succes.\u201c<\/p>\n
\nApple a primit titlul de cea mai inovatoare companie din lume \u00een to\u0163i cei nou\u0103 ani de apari\u0163ie a studiului prezentat de Boston Consulting Group. Compania a atras aten\u0163ia lumii \u00eentregi \u00een ianuarie 1984, atunci c\u00e2nd a prezentat primul computer personal care folosea o interfa\u0163\u0103 grafic\u0103. Compania din Cupertino a introdus noi produse precum iPod, iPad \u015fi iPhone, redefinind fundamental at\u00e2t industria hi-tech c\u00e2t \u015fi pe cea de telecomunica\u0163ii.<\/p>\n
\niPhone este, f\u0103r\u0103 doar \u015fi poate, produsul cel mai inovator lansat de compania fondat\u0103 de Steve Jobs. Atunci c\u00e2nd primul model a ie\u015fit pe pia\u0163\u0103, \u00een 2007, industria de profil s-a schimbat definitiv. De\u015fi nu pot fi credita\u0163i cu inventarea touchscreenului, cei de la Apple au transformat aceast\u0103 tehnologie \u00eentr-una de zi cu zi. Camera foto a primului iPhone era mai bun\u0103 dec\u00e2t a oric\u0103rui alt telefon; sistemul multitouch, prin care utilizatorii puteau m\u0103ri sau mic\u015fora o imagine, a reprezentat o noutate absolut\u0103.<\/p>\n
\nCompania condus\u0103 ast\u0103zi de Tim Cook a primit \u00eens\u0103 critici referitoare la p\u0103strarea businessului \u00eentr-o \u201ezon\u0103 sigur\u0103\u201c, investind doar \u00een domeniul tehnologic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pentru a putea fi numit\u0103 o inova\u0163ie, o idee trebuie s\u0103 poat\u0103 fi pus\u0103 \u00een practic\u0103 \u015fi s\u0103 satisfac\u0103 o anumit\u0103 nevoie. \u00cen afaceri, inova\u0163ia apare atunci c\u00e2nd compania pune \u00een practic\u0103 aceste idei pentru a satisface cerin\u0163ele clien\u0163ilor sau propriile sale nevoi. Organiza\u0163iile care creeaz\u0103 produse sau tehnologii revolu\u0163ionare \u00ee\u015fi asum\u0103 \u015fi riscuri, pentru c\u0103 trebuie s\u0103 creeze, de multe ori, noi pie\u0163e de desfacere.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[7463,81,235,36589,4126,272,201,30806,12825,5431,265,171,14862,290,535,26564,9759,7536,60,19557,31857,7541,15141,7287],"class_list":["post-115029","post","type-post","status-publish","format-standard","hentry","category-analize","tag-advertising","tag-afaceri","tag-business","tag-clasamente","tag-clienti","tag-companie","tag-companii","tag-creare","tag-drept","tag-google","tag-inovatie","tag-internet","tag-introducere","tag-iphone","tag-lideri","tag-nevoie","tag-numire","tag-organizatii","tag-piata","tag-practica","tag-primire","tag-produse","tag-riscuri","tag-sistem"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115029"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/115029\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}