{"id":114409,"date":"2014-11-20T16:39:37","date_gmt":"2014-11-20T16:39:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=114409"},"modified":"2014-11-20T16:39:37","modified_gmt":"2014-11-20T16:39:37","slug":"canon-piata-locala-a-aparatelor-foto-digitale-va-scadea-cu-20-25-de-la-230-000-de-unitati-in-2013","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=114409","title":{"rendered":"Canon: Pia\u0163a local\u0103 a aparatelor foto digitale va sc\u0103dea cu 20-25%, de la 230.000 de unit\u0103\u0163i \u00een 2013"},"content":{"rendered":"<p>\n&#8220;Anul 2014 a \u00eenceput prost \u015fi s-a men\u0163inut \u00een aceea\u015fi not\u0103 \u015fi \u00een al treilea trimestru. Pia\u0163a foto a \u00eenregistrat o sc\u0103dere destul de serioas\u0103, mai ales pe segmentul produselor compacte, gama entry level, care este atacat\u0103 de smartphone-uri. \u00cen zona entry level, to\u0163i produc\u0103torii \u015fi-au redus gama de produse, pentru c\u0103 se pierd bani \u00een mod clar. Gama de produse compacte medium \u015fi high-end level \u00eenregistreaz\u0103 cerere \u015fi, implicit, cre\u015ftere, care \u00eens\u0103 nu compenseaza pierderile gamei low level&#8221;, a afirmat Sec\u0103reanu.<\/p>\n<p>\n\u00cen 2013, conform unui studiu GfK, v\u00e2nz\u0103rile de camere foto digitale \u00een Rom\u00e2nia au sc\u0103zut cu 13% comparativ cu 2012 \u015fi au atins 41 milioane de euro.<\/p>\n<p>\n\u00cen timp ce v\u00e2nz\u0103rile de aparate foto profesionale cu obiectiv interschimbabil (Digital Single Lens Reflex &#8211; DSLR), care reprezint\u0103 jum\u0103tate din valoarea de pe pia\u0163\u0103, au r\u0103mas aproape constante fa\u0163\u0103 de 2012, v\u00e2nz\u0103rile de camere foto compacte au sc\u0103zut cu 26%, potrivit GfK.<\/p>\n<p>\n<strong>&#8220;Pia\u0163a foto a consemnat \u00een acest an un recul de 20-25% fa\u0163\u0103 de anul 2013, de la 230.000 unit\u0103\u0163i. Pe segmente, \u00een 2013 s-au v\u00e2ndut aproximativ 30.000 de DSLR-uri \u015fi \u00een acest an, daca ultimul trimestru va merge bine, s-ar putea ca pia\u0163a aparatelor DSLR s\u0103 se situeze la acela\u015fi nivel sau pu\u0163in mai mai jos, dar nu dramatic. \u00cen schimb, compactele vor sc\u0103dea cu 20-25%&#8221;, a spus Sec\u0103reanu.<\/strong><\/p>\n<p>\n\u015eeful Canon Rom\u00e2nia spune c\u0103 \u00een 2015 pia\u0163a va continua s\u0103 se men\u0163in\u0103 pe un trend descendent, \u00een cazul aparatelor compacte v\u00e2nz\u0103rile urm\u00e2nd s\u0103 scad\u0103 cu 10%.<\/p>\n<p>\n&#8220;Pe DSLR-uri suntem optimi\u015fti \u015fi credem c\u0103 pia\u0163a se va mentine la nivelul pe care \u00eel va atinge \u00een acest an. Pe ansamblu, pia\u0163a aparatelor foto depinde \u015fi de cum va evalua economia. Camera foto este un produs aspira\u0163ional. Posibila modificarea negativ\u0103 a nivelului de trai impacteaza \u015fi cererea de produse aspira\u0163ionale&#8221;, a spus Sec\u0103reanu.<\/p>\n<p>\n\u00cenfiin\u0163at\u0103 \u00een 1937, compania japonez\u0103 Canon este unul dintre cei mai mari juc\u0103tori din domeniul solu\u0163iilor de redare a imaginii, transmisiuni \u015fi comunica\u0163ii, sisteme medicale \u015fi produse industriale.<\/p>\n<p>\u00cen Rom\u00e2nia, aparatele foto Canon sunt distribuite prin intermediul mai multor distribuitori \u015fi parteneri.<\/p>\n<p>\nCota de pia\u0163a a Canon se situeaz\u0103 la 16-18% pe segmentul produselor compacte \u015fi dep\u0103\u015fe\u015fte 30% la DSLR-uri, cu un plus \u00een zona camerelor high-end level, potrivit lui Sec\u0103reanu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a aparatelor foto digitale va consemna \u00een acest an, \u00een Rom\u00e2nia, un declin de 20-25% fa\u0163\u0103 de 2013, c\u00e2nd a atins 230.000 de unit\u0103\u0163i, pe fondul reducerii v\u00e2nz\u0103rilor de produse compacte, a declarat \u015feful biroului Canon \u00een Rom\u00e2nia, Petronius Sec\u0103reanu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8337,13003,60],"class_list":["post-114409","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-evolutie","tag-foto","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/114409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114409"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/114409\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}