{"id":114322,"date":"2014-11-19T11:03:23","date_gmt":"2014-11-19T11:03:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=114322"},"modified":"2014-11-19T11:03:23","modified_gmt":"2014-11-19T11:03:23","slug":"black-friday-2014-47-milioane-de-romani-asteapta-vinerea-neagra-ce-contin-listele-de-cumparaturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=114322","title":{"rendered":"BLACK FRIDAY 2014: 4,7 milioane de rom\u00e2ni a\u015fteapt\u0103 Vinerea Neagr\u0103. Ce con\u0163in listele de cump\u0103r\u0103turi"},"content":{"rendered":"<p>\nLa fel ca \u00een anii preceden\u0163i, \u00een r\u00e2ndul b\u0103rba\u0163ilor \u015fi al segmentului de tineri (24 &#8211; 34 de ani) se observ\u0103 un nivel al inten\u0163iei de cump\u0103rare semnificativ mai ridicat dec\u00e2t la nivelul popula\u0163iei generale. Fa\u0163\u0103 de media general\u0103 de 13% a celor care au auzit de <a href=\"http:\/\/www.mediafax.ro\/economic\/black-friday-2014-lista-magazinelor-care-ofera-reduceri-substantiale-de-black-friday-in-romania-13586560\" target=\"_blank\">Black Friday<\/a> \u015fi spun c\u0103 &#8220;sigur vor cump\u0103ra&#8221;, \u00een cazul b\u0103rba\u0163ilor media urc\u0103 la 15% iar \u00een cazul tinerilor la 16%, men\u0163ioneaz\u0103 studiul.<\/p>\n<p>\n&#8220;\u00cen general, b\u0103rba\u0163ii sunt mai entuzia\u015fti dec\u00e2t femeile c\u00e2nd vine vorba de cump\u0103r\u0103turile online. O explica\u0163ie este c\u0103 produsele de care femeile sunt mai interesate (cum ar fi hainele, \u00eenc\u0103l\u0163\u0103mintea sau produsele de \u00eengrijire personal\u0103) sunt mai degrab\u0103 \u00absenzoriale\u00bb \u015fi astfel necesit\u0103 o experien\u0163\u0103 direct\u0103 pentru o validare complet\u0103 \u00eenainte de achizi\u0163ie. Satisfacerea acestei nevoie reprezint\u0103 \u00een continuare o barier\u0103 important\u0103&#8221;, a declarat directorul firmei de cercetare MillwardBrown Rom\u00e2nia, Daniela Laz\u0103r.<\/p>\n<p>\nDe <a href=\"http:\/\/www.mediafax.ro\/economic\/black-friday-2014-lista-magazinelor-care-ofera-reduceri-substantiale-de-black-friday-in-romania-13586560\" target=\"_blank\">Black Friday 2014<\/a> lista de cump\u0103r\u0103turi este compus\u0103, \u00een medie, din dou\u0103 categorii de produse.<strong> Pe aceast\u0103 list\u0103 se reg\u0103sesc cel mai frecvent electrocasnicele mici (36%) cum ar fi aspiratoarele, mixerele, robo\u0163ii de buc\u0103t\u0103rie, urmate de televizoare (30%) \u015fi telefoane mobile (20%), potrivit inten\u0163iei de achizi\u0163ie.<\/strong><\/p>\n<p>\n&#8220;Televizoarele \u015fi telefoanele mobile sunt \u015fi categoriile care \u00eenregistreaz\u0103 cea mai mare cre\u015ftere a inten\u0163iei de cump\u0103rare fa\u0163\u0103 de 2013. Astfel, sunt cu 11% mai multe persoane \u00een cazul televizoarele \u015fi cu mai multe 9% \u00een cazul telefoanelor mobile&#8221;, arat\u0103 studiul.<\/p>\n<p>\n<strong>Pe lista se mai reg\u0103sesc, \u00een ordine, hainele (17%), laptopuri (15%), tablete (12%), electronice (12%), frigidere (11%), ma\u015fini de sp\u0103lat (9%) \u015fi \u00eenc\u0103l\u0163\u0103minte (8%).<\/strong><\/p>\n<p>\n\u00cen ceea ce prive\u015fte magazinele luate \u00een calcul pentru cump\u0103r\u0103turi de Black Friday, topul primelor nume men\u0163ionate de responden\u0163i este format din eMAG, Altex, Flanco, Carrefour, Domo, Media Galaxy, Auchan, Kaufland, cora \u015fi Dedeman.<\/p>\n<p>\nPotrivit cercet\u0103rii, num\u0103rul rom\u00e2nilor care au auzit de reducerile din cadrul Black Friday a ajuns anul acesta la 63% \u00een r\u00e2ndul persoanelor cu v\u00e2rsta cuprins\u0103 \u00eentre 18 \u015fi 65 de ani. Fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut, sunt cu aproape o treime mai multe persoane (cu peste 1,7 milioane mai multe persoane) care \u015ftiu acum de Black Friday.<\/p>\n<p>\n<a name=\"13586560!\"><\/a><\/p>\n<p>\n<a name=\"13509219!\"><\/a><\/p>\n<p>\n<a name=\"13538222!\"><\/a><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Circa 4,75 milioane de rom\u00e2ni cu v\u00e2rsta \u00eentre 18 \u015fi 65 de ani doresc s\u0103 cumpere produse de Black Friday, cu 1,3 milioane mai mul\u0163i dec\u00e2t \u00een 2013, primele trei categorii vizate fiind electrocasnicele mici, televizoarele \u015fi telefoanele mobile, potrivit unui studiu Millward Brown.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,38713,38715,7853],"class_list":["post-114322","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-black-friday-2014","tag-black-friday-in-romania","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/114322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114322"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/114322\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}