\nDecizia Publicis Groupe face parte din strategia global\u0103 de a consolida brandurile sub o singur\u0103 entitate legal\u0103 de\u0163inut\u0103 majoritar de Publicis \u015fi de a asigura integrarea \u015fi cooperarea regional\u0103 pe pie\u0163ele unde ac\u0163ioneaz\u0103.<\/p>\n
\nJustin Billingsley, COO pentru Saatchi & Saatchi EMEA a declarat: \u201cAm avut o rela\u0163ie foarte bun\u0103 cu Centrade Saatchi & Saatchi \u015fi Radu Florescu. Decizia noastr\u0103 nu reflect\u0103 sub nici o form\u0103 eventuale nemul\u0163umiri fa\u0163\u0103 de performan\u0163ele agen\u0163iei (…). Grupul Publicis va continua parteneriatul cu fra\u0163ii Florescu \u00een cazul Zenith Media.\u201d<\/p>\n
\nRadu Florescu, CEO Centrade Saatchi & Saatchi a ad\u0103ugat: \u201eReferitor la opera\u0163iunile grupului nostru, nu se va schimba nimic nici pentru clien\u0163i, nici pentru angaja\u0163i. Suntem \u00eencrez\u0103tori c\u0103 agen\u0163ia noastr\u0103 va continua s\u0103 creasc\u0103\u201d.<\/p>\n
\nPublicis Groupe este unul dintre cele mai mari grupuri de comunicare, av\u00e2nd servicii digitale (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), publicitate (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), rela\u0163ii publice, comunicare corporate \u015fi evenimente (MSLGROUP), strategie de media, planificare \u015fi achizi\u0163ii media (Starcom MediaVest Group \u015fi ZenithOptimedia), healthcare communications, prin Publicis Healthcare Communications Group (PHCG), \u015fi produc\u0163ie, prin Prodigious.<\/p>\n
\nCu o experien\u0163\u0103 de peste 20 de ani \u00een Rom\u00e2nia, grupul Centrade s-a dovedit a fi un partener pe termen lung at\u00e2t pentru companii multina\u0163ionale care au intrat pe pia\u0163a rom\u00e2neasc\u0103, dar \u015fi pentru initiative locale. Mai mult, Centrade a ini\u0163iat parteneriate cu ONG-uri precum United Way, Funda\u0163ia Principesa Margareta, ASEBUSS, AIESEC, Junior Achievement, OvidiuRo \u015fi RFK Speak the Truth for Power sus\u0163in\u00e2nd eforturile acestora de a sprijini comunitatea local\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Publicis Groupe \u015fi Centrade Saatchi&Saatchi anun\u0163\u0103 ast\u0103zi c\u0103, \u00een Rom\u00e2nia, brand-ul Saatchi & Saatchi va fi consolidat sub o singur\u0103 entitate legal\u0103, Lion Communication SA, al c\u0103rui ac\u0163ionar majoritar este Publicis Groupe. Aceast\u0103 entitate legal\u0103 va include cele trei branduri ale grupului: Publicis, Leo Burnett \u015fi Saatchi&Saatchi. Transferul se va face \u00eencep\u00e2nd cu 1 ianuarie 2015. Dup\u0103 aceast\u0103 dat\u0103, agen\u0163ia \u015fi echipa conduse de Radu Florescu vor continua s\u0103 func\u0163ioneze ca entitate independent\u0103, p\u0103str\u00e2ndu-\u015fi portofoliul de clien\u0163i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[7179,11330,29769],"class_list":["post-113975","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-brand","tag-publicis","tag-saatchi-saatchi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113975"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113975\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}