\n“40% din v\u00e2nz\u0103rile de marc\u0103 privat\u0103 sunt realizate de discounteri \u015fi 30% de hipermarketuri. Pe m\u0103sur\u0103 ce retailerii vor deschide mai multe magazine, m\u0103rcile private vor avea de c\u00e2\u015ftigat”, a declarat Gabriela Luca, group account manager la GfK.<\/p>\n
\nTotu\u015fi, datele GfK arat\u0103 c\u0103 55% dintre clien\u0163ii care au cump\u0103rat \u00een acest an anumite m\u0103rci private nu le vor mai cump\u0103ra \u015fi anul viitor. Potrivit reprezentantului GfK, pentru a-\u015fi loializa clien\u0163ii, retailerii care au m\u0103rci private trebuie s\u0103 inoveze, prin ad\u0103ugarea de noi categorii sau ambalaje. Ea arat\u0103 \u00eens\u0103 c\u0103 sunt categorii de produse, precum lactatele, alimentele de baz\u0103 \u015fi dulciurile, pe care m\u0103rcile private \u015fi-au consolidat pozi\u0163ia.<\/p>\n
\nDe altfel, cote de pia\u0163\u0103 peste media de 14%, care pot ajunge \u015fi p\u00e2n\u0103 la 40%, sunt de\u0163inute de produse precum uleiul, sm\u00e2nt\u00e2na, laptele, h\u00e2rtia igienic\u0103 \u015fi f\u0103ina, iar la polul opus, cu ponderi sub 5%, se situeaz\u0103 pasta de din\u0163i, \u015famponul, deodorantele, detergen\u0163ii \u015fi produsele pentru \u00eengrijirea pielii.<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nz\u0103rile de produse sub m\u0103rcile private ale marilor re\u0163ele de magazine au ajuns s\u0103 reprezinte 14% din totalul pie\u0163ei locale de retail, \u00een cre\u015ftere cu un punct procentual fa\u0163\u0103 de anul anterior, dar clien\u0163ii sunt greu de loializat, reiese din datele GfK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,15450,10594,420,387,37737,10241,35684,22138,60,399,7212],"class_list":["post-113912","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-discounteri","tag-gfk","tag-hipermarketuri","tag-magazine","tag-marca-privata","tag-marca-proprie","tag-marci-private","tag-marci-proprii","tag-piata","tag-retail","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113912"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113912\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}