\n“Rom\u00e2nilor le plac procentele. Noi vindem 50% la pre\u0163 normal \u015fi 50% la reduceri. Pe online, \u00eens\u0103, 90% din v\u00e2nz\u0103ri sunt la reduceri”, a declarat, la evenimentul Retail Arena, Victor Tighinean, country manager al retailerului de \u00eenc\u0103l\u0163\u0103minte Ecco Shoes.<\/p>\n
\nLa r\u00e2ndul s\u0103u, Cornelia Nicolae, country manager al retailului de mod\u0103 Stefanel, arat\u0103 c\u0103 rom\u00e2nii nu mai \u0163in cont de perioada oficial\u0103 de reduceri, av\u00e2nd un apetit crescut pentru promo\u0163ii.<\/strong><\/p>\n \n“Exist\u0103 un apetit crescut pentru promo\u0163ii, impactul asupra business-ului este \u00eens\u0103 unul negativ. \u00cencerc\u0103m s\u0103 facem fa\u0163\u0103 mi\u015fc\u0103rilor din pia\u0163\u0103, iar varianta ideal\u0103 ar fi ca, dup\u0103 ce ai reu\u015fit s\u0103 vinzi mai mult de 50% din stoc, s\u0103 \u00eencepi s\u0103 te g\u00e2nde\u015fti la o perioada de reduceri”, a declarat Cornelia Nicolae, country manager al retailului de mod\u0103 Stefanel.<\/p>\n \n\u015ei Alina Bistreanu, directorul general al grupului de fashion LPP, care are \u00een portofoliu brandurile de mod\u0103 Reserved, Cropp Town, House, Mohito \u015fi Sinsay, spune c\u0103 perioada reducerilor genereaz\u0103 30% din cifra de afaceri a companiei, dar totu\u015fi consumatorii iau \u00een calcul \u015fi calitatea \u015fi designul, nu numai pre\u0163ul \u00een alegerea unui produs.<\/p>\n \n“Fie c\u0103 vorbim de perioadele oficiale de reduceri, fie c\u0103 vorbim despre perioadele neoficiale, cifra de afaceri este undeva la 30% din totalul anual. Pre\u0163ul este important \u00een alegerea unui produs, dar nu numai, \u015fi calitatea \u015fi designul produsului”, a ar\u0103tat Bistreanu.<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Rom\u00e2nilor le plac procentele \u015fi v\u00e2neaz\u0103 promo\u0163ii pe toat\u0103 perioada anului, nu numai \u00een perioadele oficiale de reduceri, la final de sezoane, spun retailerii de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8023,413],"class_list":["post-113729","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-promotii","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113729"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113729\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}