\nCNA a analizat, \u00een \u015fedin\u0163a de mar\u0163i, solicitarea societ\u0103\u0163ii On Air Studio SRL pentru prelungirea licen\u0163ei audiovizuale a postului de radio Itsy Bitsy din Bucure\u015fti, care ar urma s\u0103 expire pe 24 noiembrie.<\/p>\n
\nItsy Bitsy este un post de radio tematic, cu \u015fi despre copii, care difuzeaz\u0103 programe 24 de ore pe zi. Postul de radio difuzeaz\u0103 produc\u0163ie proprie (40%) \u015fi produc\u0163ii ale altor produc\u0103tori (60%).<\/p>\n
\nGrila postului cuprinde programe de informare (5%), programe educative \u015fi culturale (15%), programe de divertisment \u015fi alte tipuri de programe (79%).<\/p>\n
\nNadia T\u0103taru, directorul general al Itsy Bitsy, a spus c\u0103 Itsy Bitsy este “singurul radio din Rom\u00e2nia pentru copii \u015fi despre copii”. “Sta\u0163ia de la Bucure\u015fti asigur\u0103 retransmisia programelor \u00een re\u0163eaua Itsy Bitsy \u00een \u0163ar\u0103”, a spus Nadia T\u0103taru.<\/p>\n
\nR\u0103spunz\u00e2nd unei \u00eentreb\u0103ri puse de membrul CNA Monica Gubernat, Nadia T\u0103taru a spus c\u0103 anul acesta este mai bun pentru Itsy Bitsy dec\u00e2t anul trecut. “Suntem pe un trend cresc\u0103tor, iar \u00eencas\u0103rile din publicitate sunte ceva mai bune”, a spus T\u0103taru.<\/p>\n
\nEa a vorbit \u015fi despre planurile Itsy Bitsy, preciz\u00e2nd c\u0103 acestea au la baz\u0103 cercet\u0103ri pe care radioul le realizeaz\u0103.<\/p>\n
\n“\u00cencep\u00e2nd de anul trecut, c\u00e2nd ne-a mers foarte prost, am \u00eenceput s\u0103 facem cercet\u0103ri pe pia\u0163\u0103. Am continuat \u015fi anul acesta, cercet\u00e2nd \u015fi comportamentul celor care investesc \u00een publicitate. Am \u00eenceput s\u0103 adapt\u0103m produsul (Itsy Bitsy, n.r.) \u015fi, de la 1 septembrie, avem o sigl\u0103 \u015fi un slogan nou. Am \u00eenceput o er\u0103 nou\u0103. Matinalul de la Itsy Bitsy este realizat de oameni \u00een carne \u015fi oase, nu de personaje ca \u00eenainte”, a spus Nadia T\u0103taru, preciz\u00e2nd c\u0103, \u00een urma cercet\u0103rilor, s-a constatat c\u0103, dac\u0103 emisiunea este realizat\u0103 de personaje, scade media de v\u00e2rst\u0103 a ascult\u0103torilor.<\/p>\n
\nNadia T\u0103taru a mai spus c\u0103, \u00een prezent, este \u00een curs de dezvoltare o aplica\u0163ie de mobil, astfel \u00eenc\u00e2t Itsy Bitsy s\u0103 poat\u0103 fi ascultat \u015fi prin intermediul smartphone-urilor. “Am lucrat \u015fi la site. Vom continua schimb\u0103rile”, a mai spus T\u0103taru.<\/p>\n
\nEa a mai spus c\u0103 la Itsy Bitsy a fost majorat \u015fi procentul emisiunilor despre copii. “Pentru c\u0103 este o mare nevoie la noi \u00een \u0163ar\u0103 de educa\u0163ia p\u0103rin\u0163ilor (…) \u00cencerc\u0103m s\u0103 facem educa\u0163ie prin joc chiar \u015fi p\u0103rin\u0163ilor \u015fi s\u0103 le furniz\u0103m un divertisment educativ”, a mai spus Nadia T\u0103taru.<\/p>\n
\nPostul de radio pentru copii Itsy Bitsy a \u00eenceput s\u0103 emit\u0103 pe 6 decembrie 2005. Postul de radio Itsy Bitsy este de\u0163inut de societatea On Air Studio SRL, ai c\u0103rei ac\u0163ionari sunt Nadia T\u0103taru (90%) \u015fi Felix T\u0103taru (10%), proprietarul agen\u0163iei de publicitate GMP.<\/p>\n
\nRadio Itsy Bitsy emite \u00een prezent \u00een Bucure\u015fti \u015fi \u00een peste jum\u0103tate din teritoriul Rom\u00e2niei, ajung\u00e2nd astfel la peste 1,4 milioane de p\u0103rin\u0163i \u015fi copii, conform ultimului studiu realizat de D&D Research la comanda Itsy Bitsy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Consiliul Na\u0163ional al Audiovizualului (CNA) a decis, mar\u0163i, s\u0103 prelungeasc\u0103 licen\u0163a audiovizual\u0103 a postului de radio pentru copii Itsy Bitsy, cu nou\u0103 ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[15400,38459],"class_list":["post-113427","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cna","tag-itsy-bitsy"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113427"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113427\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}