{"id":113238,"date":"2014-10-24T10:59:41","date_gmt":"2014-10-24T10:59:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113238"},"modified":"2014-10-24T10:59:41","modified_gmt":"2014-10-24T10:59:41","slug":"un-producator-belgian-de-ciocolata-numit-isis-nevoit-sa-isi-schimbe-numele","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113238","title":{"rendered":"Un produc\u0103tor belgian de ciocolat\u0103 numit ISIS, nevoit s\u0103 \u00ee\u015fi schimbe numele"},"content":{"rendered":"<p>\nAnul trecut, compania \u015fi-a schimbat numele din Italo Suisse, \u00eentruc\u00e2t compania nu avea nicio leg\u0103tur\u0103 cu niciuna dintre cele dou\u0103 \u0163\u0103ri. Acum, <strong>compania este nevoit\u0103 s\u0103 renun\u0163e \u015fi la numele de ISIS, care este \u015fi acronimul &#8220;Islamic State in Iraq and Syria&#8221;.<\/strong><\/p>\n<p>\n\u00cen luna iunie, gruparea jihadist\u0103 \u015fi-a schimbat numele \u00een Stat Islamic, dar produc\u0103torul de ciocolat\u0103 a avut de suferit din cauza similitudinii numelor.<\/p>\n<p>\nCompania de ciocolat\u0103 a fost \u00eenfiin\u0163at\u0103 \u00een 1923, iar primul s\u0103u nume, Italo Suisse, a fost ales pentru c\u0103 fondatorul a \u00eenv\u0103\u0163at s\u0103 fac\u0103 afaceri \u00een Italia \u015fi Elve\u0163ia. \u00cen 2013, conducerea companiei a decis s\u0103 o redenumeasc\u0103.<\/p>\n<p>\n<strong>&#8220;Am ales ISIS pentru c\u0103 este numele brandului bomboanelor \u015fi tabletelor noastre de ciocolat\u0103. Dac\u0103 am fi \u015ftiut c\u0103 exist\u0103 o organiza\u0163ie terorist\u0103 cu acela\u015fi nume, nu l-am fi ales niciodat\u0103&#8221;, a declarat directorul de marketing, Desiree Libeert.<\/strong><\/p>\n<p>\nClien\u0163ii interna\u0163ionali ai companiei au spus c\u0103 nu mai pot s\u0103 \u00eei expun\u0103 ciocolata din cauza reac\u0163iilor negative ale clien\u0163ilor fa\u0163\u0103 de numele acesteia, a explicat Libeert.<\/p>\n<p>\nCompania, care fabric\u0103 peste 5.000 de tone de ciocolat\u0103 pe an \u015fi are o cifr\u0103 de afaceri de circa 44,17 milioane de dolari, se va numi Libeert, numele de familie al proprietarilor acesteia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un produc\u0103tor belgian de ciocolat\u0103 numit ISIS este nevoit s\u0103 \u00ee\u015fi schimbe numele, pentru a doua oar\u0103 \u00eentr-un an, din cauz\u0103 c\u0103 noua sa identitate, &#8220;ISIS chocolates&#8221; sufer\u0103 din cauza asocierii acesteia de c\u0103tre cump\u0103r\u0103tori cu gruparea jihadist\u0103 Stat Islamic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8297,272,5836],"class_list":["post-113238","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ciocolata","tag-companie","tag-nume"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113238"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113238\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}