\nPotrivit estim\u0103rilor Zitec, \u00een 2013, majoritatea companiilor locale au majorat bugetele alocate pentru campanii de online marketing \u015fi au vizat \u00een special servicii SEO (optimizare pentru motoarele de c\u0103utare), campanii Pay-per-Click (PPC), promovare \u00een social media \u015fi e-mail marketing, iar aceast\u0103 tendin\u0163\u0103 se va manifesta \u015fi pe parcursul acestui an.<\/p>\n
\n\u201e\u00cen 2013, clien\u0163ii no\u015ftri au alocat un buget de peste un milion de euro pentru campanii de promovare \u00een mediul online, \u00een timp ce veniturile Zitec pe segmentul de servicii de online marketing s-au ridicat la 330.000 de euro. Pentru acest an, apreciem o cre\u015ftere a veniturilor la peste 400.000 de euro, ca efect at\u00e2t al major\u0103rii bugetelor de promovare din partea clien\u0163ilor, c\u00e2t \u015fi al atragerii de noi clien\u0163i\u201d, a declarat Alexandru L\u0103pu\u015fan, CEO \u015fi Fondator Zitec.<\/p>\n
\nZitec ofer\u0103 servicii de online marketing \u00eenc\u0103 din 2005, \u015fi num\u0103r\u0103 clien\u0163i dintr-o arie larg\u0103 de domenii, de la retail, turism, fashion, evenimente \u015fi p\u00e2n\u0103 la e-commerce, HoReCa sau business software.Din punct de vedere al serviciilor furnizate c\u0103tre clien\u0163i, principala metod\u0103 de promovare solicitat\u0103 \u015fi folosit\u0103 de companii este SEO, urmat\u0103 de campaniile Pay-per-Click \u015fi cele de newslettere.<\/p>\n
\n\u201eChiar dac\u0103 se observ\u0103 aceast\u0103 segmentare \u00een pia\u0163\u0103 din punct de vedere al serviciilor solicitate, consider\u0103m c\u0103 trebuie folosit un mix de instrumente de marketing online, \u00een func\u0163ie de specificul fiec\u0103rei campanii, c\u0103 nu exist\u0103 o re\u0163et\u0103 universal\u0103\u201d, a apreciat Alexandru L\u0103pu\u015fan.<\/p>\n
\n\u201eFurnizarea de servicii de online marketing a venit ca un pas firesc \u00een dezvoltarea Zitec, deoarece clien\u0163ii care \u00ee\u015fi dezvoltau platformele online cu ajutorul nostru implicit aveau nevoie \u015fi de vizibilitate \u00een mediul online. Astfel, \u00een prezent, suntem printre pu\u0163inele companii locale care ofer\u0103 \u00eentreaga gam\u0103 de servicii dedicate, de la g\u0103zduire \u015fi dezvoltare software la consultan\u0163\u0103 \u015fi nu \u00een ultimul r\u00e2nd, branding \u015fi identitate vizual\u0103\u201d, a ad\u0103ugat Alexandru L\u0103pu\u015fan. \u00cen acest moment, echipa de online marketing a Zitec num\u0103r\u0103 cinci membri, speciali\u015fti \u00een marketing online, care sunt certifica\u0163i Google AdWords \u015fi Google Analytics, \u015fi care au, \u00een medie, o experien\u0163\u0103 \u00een domeniu de peste 4 ani.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Zitec, unul dintre principalii produc\u0103tori locali de aplica\u0163ii online, estimeaz\u0103 pentru acest an o cifr\u0103 de afaceri de aproximativ 400.000 de euro din servicii de online marketing, dup\u0103 o cre\u015ftere de peste 30% \u00eenregistrat\u0103 pe acest segment \u00een 2013<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23957,192,388,8887,32766,7178,539],"class_list":["post-113221","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alocare","tag-angajati","tag-cifra-de-afaceri","tag-estimare","tag-folosire","tag-marketing","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113221"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113221\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}