\nArctic, liderul pie\u0163ei de electrocasnice din Rom\u00e2nia, l-a numit pe Hasan Ali Yardimci \u00een func\u0163ia de director general, \u00eencep\u00e2nd cu octombrie 2014.<\/p>\n
\nYardimci a preluat conducerea de la Monica Iavorschi, care a fost promovat\u0103 \u00een cadrul grupului de care apar\u0163ine compania, grupul Ar\u00e7elik, \u00een func\u0163ia de International Marketing Director.<\/p>\n
\nNoul director general al Arctic s-a al\u0103turat grupului Ar\u00e7elik \u00een anul 2009 ca director de planificare strategic\u0103 \u015fi dezvoltare \u00een Afaceri. \u00cen timpul mandatului s\u0103u, a avut o contribu\u0163ie important\u0103 \u00een deschiderea unor noi pie\u0163e pentru Grupul Ar\u00e7elik \u00een zone precum Africa, Asia \u015fi Pacific, prin conceperea unor ini\u0163iative de greenfield, fuziuni \u015fi achizi\u0163ii.<\/p>\n
\n\u00cenainte de grupul Ar\u00e7elik, Hasan Ali Yardimci a lucrat \u00een domeniile de consultan\u0163\u0103 strategic\u0103, retail \u015fi bunuri de larg consum \u00een cadrul unor companii precum McKinsey & Co \u015fi Sears Holdings. Yardimci de\u0163ine o diplom\u0103 MBA \u00een cadrul \u015ecolii Kellogg de Management de la Universitatea Northwestern din Statele Unite ale Americii \u015fi o licen\u0163\u0103 \u00een inginerie mecanic\u0103 ob\u0163inut\u0103 la Universitatea Bo\u011fazi\u00e7i din Turcia.<\/p>\n
\nArctic este una dintre cele mai importante companii din Rom\u00e2nia, cu peste 2.500 angaja\u0163i \u015fi cifra de afaceri \u00een 2013 de 284 milioane euro.<\/p>\n
\nPe pia\u0163a local\u0103, Arctic \u015fi-a consolidat pozi\u0163ia de lider \u015fi \u00een 2014, cu o cot\u0103 de pia\u0163\u0103 de 35%, ca urmare a evolu\u0163iei m\u0103rcilor Arctic \u015fi Beko. Arctic, brand simbolic rom\u00e2nesc pe pia\u0163a de electrocasnice \u015fi-a men\u0163inut pozi\u0163ia de lider de pia\u0163\u0103. \u00cen prezent, exporturile reprezint\u0103 peste 75% din v\u00e2nz\u0103rile totale, iar frigiderele produse la G\u0103e\u015fti sunt exportate \u00een pie\u0163e precum Turcia, Polonia, Spania, Fran\u0163a, Germania \u015fi Africa de Sud.<\/p>\n
\nAnul trecut, Arctic \u015fi-a deschis o nou\u0103 linie de produc\u0163ie la G\u0103e\u015fti prin care \u015fi-a extins capacitatea de produc\u0163ie cu 25%.<\/p>\n
\n\u00cenfiin\u0163at \u00een 1995, Grupul Ar\u00e7elik, parte a Ko\u00e7 Holding, activeaz\u0103 \u00een domeniul produc\u0163iei \u015fi comercializ\u0103rii de produse electronice \u015fi electrocasnice de folosin\u0163\u0103 \u00eendelungat\u0103.<\/p>\n
\nKo\u00e7 Holding este clasat printre primele 350 de companii la nivel mondial, cu pozi\u0163ii de lider at\u00e2t la nivel intern c\u00e2t \u015fi interna\u0163ional, \u00een diferite sectoare, precum energie, automobile, bunuri de folosin\u0163\u0103 \u00eendelungat\u0103, finan\u0163e, industrie alimentar\u0103 \u015fi bricolaj, care ofer\u0103 un poten\u0163ial de cre\u015ftere considerabil pe termen lung.<\/p>\n
\n\u00cen prezent, Grupul Ar\u00e7elik are aproximativ 25.000 de angaja\u0163i la nivel global \u015fi 14 unit\u0103\u0163i de produc\u0163ie \u00een Turcia, Rom\u00e2nia, Rusia, China \u015fi Africa de Sud. Compania furnizeaz\u0103 produse \u015fi servicii \u00een peste 130 de \u0163\u0103ri, av\u00e2nd birouri de v\u00e2nz\u0103ri \u015fi marketing \u00een 25 \u0163\u0103ri \u015fi de\u0163ine 10 branduri (Ar\u00e7elik, Beko, Grundig, Blomberg, Elektrabregenz, Arctic, Leisure, Flavel, Defy \u015fi Altus).<\/p>\n
\nGrupul Ar\u00e7elik este unul dintre principalii juc\u0103tori de pe pia\u0163a de produse electrocasnice, at\u00e2t \u00een Turcia, c\u00e2t \u015fi la nivel interna\u0163ional. Grupul este \u00een continuare lider de pia\u0163\u0103 \u00een aparatura electrocasnic\u0103, aparatur\u0103 \u00eencorporat\u0103, aparate de aer condi\u0163ionat \u015fi televizoare LCD \u00een Turcia, \u015fi \u00ee\u015fi continu\u0103 cre\u015fterea rapid\u0103 \u015fi la nivel interna\u0163ional. \u00cen prezent, Grupul Ar\u00e7elik este a doua mare companie din sectorul s\u0103u de activitate din Europa. Marca Beko de\u0163inut\u0103 de companie este a treia mare marc\u0103 de aparatur\u0103 electrocasnic\u0103 din Europa. Pe l\u00e2ng\u0103 pozi\u0163ia sa de lider pe pia\u0163a intern\u0103, Ar\u00e7elik este lider de pia\u0163\u0103 \u015fi \u00een Rom\u00e2nia, cu marca \u201eArctic\u201d, \u00een Africa de Sud, cu marca \u201eDefy\u201d \u015fi \u00een Marea Britanie, cu \u201eBeko\u201d.<\/p>\n
\n\u00cen 2013, Grupul Ar\u00e7elik a \u00eenregistrat o cifr\u0103 de afaceri consolidat\u0103 de 4,4 miliarde de euro. V\u00e2nz\u0103rile interna\u0163ionale reprezint\u0103 aproximativ 60% din cifra de afaceri a companiei. \u00cen prima jum\u0103tate a anului 2014, compania a \u00eenregistrat o cifr\u0103 de afaceri consolidat\u0103 de 2 miliarde de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen timpul mandatului s\u0103u, Monica Iavorschi a reu\u015fit s\u0103 transforme Arctic \u00eentr-una dintre cele mai competitive companii din Rom\u00e2nia, cu o cot\u0103 de pia\u0163\u0103 de 35%, \u015fi \u00eentr-unul dintre cei mai importan\u0163i exportatori rom\u00e2ni. \u00cen noua sa pozi\u0163ie, ea va fi responsabil\u0103 de strategia global\u0103 de marketing \u015fi opera\u0163iuni din cadrul grupului Ar\u00e7elik.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[10584,125,260,38379,19620],"class_list":["post-113160","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-arctic","tag-ceo","tag-export","tag-hasan-ali-yardimci","tag-monica-iavorschi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113160"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113160\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}