{"id":113096,"date":"2014-10-20T10:43:00","date_gmt":"2014-10-20T10:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113096"},"modified":"2014-10-20T10:43:00","modified_gmt":"2014-10-20T10:43:00","slug":"magiunaria-cu-o-istorie-de-100-de-ani-a-fost-dezafectata-si-folosita-ca-fier-vechi-si-apoi-repusa-pe-picioare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113096","title":{"rendered":"Magiun\u0103ria cu o istorie de 100 de ani. A fost dezafectat\u0103 \u015fi folosit\u0103 ca fier vechi \u015fi apoi repus\u0103 pe picioare"},"content":{"rendered":"<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/13419181\/1\/topoloveni-ilustratie.jpg\">vezi aici ilustratia la dimensiune mare.<\/a><\/p>\n<p>\nBibiana Stanciulov spune c\u0103 brandul este notorietatea produsului, cartea de vizit\u0103 pentru partenerii din \u0163\u0103rile evoluate din punct de vedere al civiliza\u0163iei comerciale, este \u201dcartea de identitate\u201d cu ajutorul c\u0103reia produc\u0103torul \u00ee\u015fi poate face dreptate \u00een justi\u0163ie. Mai mult, \u201dBrandul este cerificarea calit\u0103\u0163ii produsului. Valoarea unui brand cu vechime presupune, \u00een mod logic, plus valoarea calit\u0103\u0163ii, \u00eentr-un stat unde se pune accent pe nutri\u0163ie\u201d, declar\u0103 Bibiana Stanciulov. Tot ea spune c\u0103 p\u00e2n\u0103 \u00een acest moment, poate enumera numai dezavantaje ale prelu\u0103rii unei vechi fabrici, dac\u0103 se refer\u0103 strict la termenii financiari. Iar \u00een r\u00e2ndul cauzelor enumer\u0103 absen\u0163a unei legisla\u0163ii foarte stricte \u00een materie de concuren\u0163\u0103 neloaial\u0103, imposibilitatea prezent\u0103rii la raft \u00eentr-o zon\u0103 clar delimitat\u0103, \u00een hiper \u015fi supermarketuri. \u201dPentru notorietatea pe care o creezi ca produc\u0103tor, prime\u015fti drept r\u0103splat\u0103 apari\u0163ia unei multitudini de produse care copiaz\u0103 c\u00e2t mai multe semne distinctive ale m\u0103rcii proprii, cu pre\u0163uri de dumping \u015fi care \u00eencearc\u0103 s\u0103 \u00ee\u0163i sufoce c\u00e2t mai rapid brandul\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunt antreprenori care au dorit s\u0103 revitalizeze fabrici vechi, un exemplu fiind Bibiana Stanciulov, director general Sonimpex Topoloveni, companie care a cump\u0103rat de la statul rom\u00e2n \u00een 2001 fabrica de magiun. \u201dDin monografii reiese c\u0103 <magiun\u0103ria>  a \u00eenceput s\u0103 func\u0163ioneze din 1914, ulterior dezvolt\u00e2ndu-se asemenea unit\u0103\u0163i pe \u00eentreg teritoriul Rom\u00e2niei\u201d, spune antreprenoarea. Dup\u0103 1990 liniile de produc\u0163ie au fost dezafectate \u015fi folosite ca fier vechi. Retehnologizarea a costat 600.000 de euro, \u00eentre\u0163inerea anual\u0103 a utilajelor, at\u00e2t timp c\u00e2t mai sunt \u00eenc\u0103 noi, reprezint\u0103 5% din valoarea liniilor de produc\u0163ie iar promovarea m\u0103rcii a presuspus un buget de un milion de dolari.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[255,10275,38172,14511],"class_list":["post-113096","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-antreprenori","tag-fabrici","tag-fabrici-vechi","tag-topoloveni"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113096"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113096\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}