{"id":113088,"date":"2014-10-20T10:31:27","date_gmt":"2014-10-20T10:31:27","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113088"},"modified":"2014-10-20T10:31:27","modified_gmt":"2014-10-20T10:31:27","slug":"kandia-ciocolata-cu-istorie-de-120-de-ani-cum-a-rezistat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113088","title":{"rendered":"Kandia, ciocolata cu istorie de 120 de ani. Cum a rezistat"},"content":{"rendered":"<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/13419084\/1\/kandia-ilustratie.jpg\">Vezi aici ilustratia la dimensiune mare.<\/a><\/p>\n<p>\nKandia Dulce, o companie a c\u0103rei istorie num\u0103r\u0103 mai bine de 120 de ani. \u00cen 2013, compania a \u00eenregistrat o cifr\u0103 de afaceri de 200 milioane de lei iar previziunile pentru 2014 se refer\u0103 la o cre\u015ftere a cifrei de afaceri de 7-10%. Avantajele unei fabrici cu tradi\u0163ie pe pia\u0163a rom\u00e2neasc\u0103 sunt multe, afirm\u0103 Gabriela Munteanu, marketing director \u00een cadrul Kandia Dulce, care enumer\u0103 tradi\u0163ia \u015fi expertiza \u00een domeniu, aprecierea \u015fi \u00eencrederea consumatorilor \u00een produse. \u201cDezavantaje nu exist\u0103. Kandia Dulce are ceva ce nu au m\u0103rcile interna\u0163ionale: sunt m\u0103rci rom\u00e2ne\u015fti \u015fi exist\u0103 un ata\u015fament emo\u0163ional&nbsp; \u00een rela\u0163ia cu consumatorii, ata\u015fament care nu poate fi cump\u0103rat pentru nimic \u00een lume\u201d, declar\u0103 Munteanu. Tot ea admite c\u0103 brandurile cu tradi\u0163ie se confrunt\u0103 cu o provocare major\u0103 zi de zi: de a fi \u00een continuare relevante pentru consumatori (at\u00e2t pentru cei care au avut experien\u0163e anterioare cu brandul sau au crescut cu el, dar \u015fi pentru noile genera\u0163ii de consumatori), mai ales \u00een contextul competi\u0163ional actual, \u00een care m\u0103rcile rom\u00e2ne\u015fti se confrunt\u0103 cu cele interna\u0163ionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doar 3-4% dintre societ\u0103\u0163ile care au intrat \u00een procesul de privatizare cu cupoane mai exist\u0103 acum pe pia\u0163\u0103, av\u00e2nd aceea\u015fi activitate, cele mai multe dintre ele av\u00e2nd \u00eens\u0103 capital str\u0103in, estimeaz\u0103 Mircea Co\u015fea. \u201dA existat o list\u0103 cu peste 4.800 de fabrici care intrau \u00een procesul de privatizare cu cupoane, dintre acestea 10-13% fiind considerate strategice\u201d, spune analistul. Sensul la acea vreme era diferit de ce \u00een\u0163elegem acum, referindu-se la capacitatea lor de a acoperi cererea de pe pia\u0163a intern\u0103, arat\u0103 analistul Mircea Co\u015fea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[10275,38172,9672,7152],"class_list":["post-113088","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-fabrici","tag-fabrici-vechi","tag-kandia","tag-privatizare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113088"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113088\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}