{"id":113085,"date":"2014-10-20T10:22:15","date_gmt":"2014-10-20T10:22:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113085"},"modified":"2014-10-20T10:22:15","modified_gmt":"2014-10-20T10:22:15","slug":"fabrica-de-detergenti-de-la-ploiesti-de-la-nume-de-categorie-la-brand","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113085","title":{"rendered":"Fabrica de detergen\u0163i de la Ploie\u015fti. De la nume de categorie, la brand"},"content":{"rendered":"<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/13419004\/1\/ilustratie-dero.jpg\">Vezi aici imaginea la dimensiune mare.<\/a><\/p>\n<p>\n\u201dDe pild\u0103 marca Dacia s-a p\u0103strat \u015fi joac\u0103 un rol important ca brand\u201d, exemplific\u0103 Mircea Co\u015fea. Rom\u00e2nia, ca destina\u0163ie de investi\u0163ie \u2013 fie pentru antreprenori, multina\u0163ionale sau investitori strategici &#8211; nu este important\u0103 at\u00e2t prin prisma pie\u0163ei interne, cu 20 de milioane de consumatori, c\u00e2t mai ales la nivel de regiune, ce reune\u015fte 500 de milioane de oameni.<\/p>\n<p>\nMarele avantaj al unei fabrici vechi este un brand consolidat, declar\u0103 Adrian Crivii, pre\u015fedinte al companiei de evaluare Darian. Tot el spune c\u0103 este foarte important ca fabrica s\u0103 aib\u0103 un brand foarte cunoscut, experien\u0163\u0103 \u015fi tradi\u0163ie dar \u015fi for\u0163\u0103 de munc\u0103 calificat\u0103. Un dezavantaj poate fi amplasamentul fabricii dar \u015fi activele depreciate \u015fi \u00een neconcordan\u0163\u0103 cu tehnologiile actuale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detergentul Dero, al c\u0103rui nume a fost format prin folosirea primelor litere ale <Detergen\u0163i Rom\u00e2nia>, societatea care \u00eel producea, a fost fabricat pentru prima dat\u0103 \u00een 1966. Numele a ajuns sinonim cu al categoriei \u015fi este echivalent, \u00een mintea celor mai mul\u0163i rom\u00e2ni, cu orice tip de detergent.<br \/>\n\u201dFabricile vechi care au rezistat p\u00e2n\u0103 acum au avantajul de a avea un brand \u015fi exist\u0103 speran\u0163\u0103 de revigorare, av\u00e2nd \u00een mod tradi\u0163ional un segment de pia\u0163\u0103 fidelizat, chiar dac\u0103 nu este neap\u0103rat un segment de pia\u0163\u0103 reprezentativ\u201d, afirm\u0103 analistul Mircea Co\u015fea. \u00cen plus, aceste unit\u0103\u0163i de produc\u0163ie au o serie de avantaje, \u00eentre care se num\u0103r\u0103 aportul facil de for\u0163\u0103 de munc\u0103 calificat\u0103, o notorietate crescut\u0103 a m\u0103rcii, costurile reduse cu for\u0163a de munc\u0103, amplasarea strategic\u0103 la nivel na\u0163ional \u015fi \u00een regiune. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[7179,16054,280,38172,8733],"class_list":["post-113085","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-brand","tag-detergent","tag-fabrica","tag-fabrici-vechi","tag-ploiesti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113085"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113085\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}