{"id":113084,"date":"2014-10-20T10:16:00","date_gmt":"2014-10-20T10:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113084"},"modified":"2014-10-20T10:16:00","modified_gmt":"2014-10-20T10:16:00","slug":"vechimea-conteaza-desigur-e-o-garantie-fabrica-de-caramida-care-s-a-reinventat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113084","title":{"rendered":"\u201dVechimea conteaz\u0103, desigur, e o garan\u0163ie\u201d. Fabrica de c\u0103r\u0103mid\u0103 care s-a reinventat"},"content":{"rendered":"<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/13418976\/1\/ilustratie-cemacon.jpg\">vezi aici imaginea la dimensiune mare<\/a><\/p>\n<p>\n\u201dVechimea conteaz\u0103, desigur, e o garan\u0163ie\u201d. \u00cen cazul Cemacon \u00eens\u0103 procesul de rebranding a fost, \u00een mixul ce a dus la rena\u015fterea companiei, la fel de important ca \u015fi revolu\u0163ia \u00een v\u00e2nz\u0103ri. Un brand cu vechime \u00ee\u0163i permite s\u0103 spui pove\u015fti \u015fi s\u0103 faci compara\u0163ii, spune Stoleru. Trebuie, \u00eens\u0103, s\u0103 adaptezi brandul la nivelul companiei \u015fi invers, continuu. \u201dNu po\u0163i tr\u0103i doar din vechimea \u015fi notorietatea brandului, f\u0103r\u0103 produse performante \u015fi \u00een linie cu cerin\u0163a consumatorilor de ast\u0103zi. Altfel, e\u015fti doar vechi\u201d, explic\u0103 Stoleru. Pentru Cemacon, vechimea brandului nu a fost un avantaj, at\u00e2ta vreme c\u00e2t p\u00e2n\u0103 \u00een 2010 el nu a dep\u0103\u015fit grani\u0163ele jude\u0163ului dec\u00e2t ocazional. \u201dAbia acum putem vorbi despre Cemacon ca brand na\u0163ional, dup\u0103 ce s-a investit \u00een renovarea \u015fi comunicarea lui. Doar din 2013, brandul Cemacon a devenit un activ important al companiei\u201d, mai spune Stoleru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru a fi, \u00een 2014, func\u0163ionale \u015fi competitive \u00eens\u0103, vechile fabrici au parcurs un drum dificil \u015fi adeseori complicat. Un exemplu \u00een acest sens este Cemacon, cu o istorie de 45 de ani pe pia\u0163a rom\u00e2neasc\u0103, fabrica de c\u0103r\u0103mid\u0103 fiind ridicat\u0103 la Zal\u0103u, S\u0103laj. Un moment important \u00een istoria Cemacon a fost cel \u00een care fostul management a contractat un pachet de credite de 226 de milioane de euro pentru a construi o nou\u0103 unitate de produc\u0163ie, la Recea, l\u00e2ng\u0103 Zal\u0103u. Se \u00eent\u00e2mpla \u00een 2007, c\u00e2nd pia\u0163a de construc\u0163ii era \u00een plin av\u00e2nt, iar criza economic\u0103 urma s\u0103-\u015fi pun\u0103 amprenta asupra evolu\u0163iei tututor juc\u0103torilor din industrie. \u201dVorbim de un credit supradimensionat pentru valoarea business-ului, cu o perioad\u0103 de rambursare de cinci ani, ceea ce-l f\u0103cea complet nesustenabil pentru Cemacon\u201d, spune Liviu Stoleru, directorul general al companiei din 2010.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[21004,33439,280,38172,242],"class_list":["post-113084","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-caramida","tag-cemacon","tag-fabrica","tag-fabrici-vechi","tag-istorie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113084"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113084\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}