{"id":113083,"date":"2014-10-20T09:47:48","date_gmt":"2014-10-20T09:47:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=113083"},"modified":"2014-10-20T09:47:48","modified_gmt":"2014-10-20T09:47:48","slug":"cum-a-rezistat-si-s-a-transformat-fabrica-arctic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=113083","title":{"rendered":"Cum a rezistat \u015fi s-a transformat fabrica Arctic"},"content":{"rendered":"<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/13418841\/1\/ilustratie-artic.jpg\">Vezi aici ilustratia la dimensiune mare.<\/a><\/p>\n<p>\nPia\u0163a rom\u00e2neasc\u0103 este un exemplu de succes aproape far\u0103 excep\u0163ie c\u00e2nd vine vorba despre preluarea brand-urilor vechi de c\u0103tre multina\u0163ionale sau de reactivarea lor de c\u00e2tre antreprenori rom\u00e2ni, declar\u0103 Andreea Florea. \u201dCu tot farmecul lor intrinsec \u015fi afectivitatea reminiscent\u0103 de care se bucur\u0103, brand-urile rom\u00e2ne\u015fti de tradi\u0163ie aveau nevoie de o infuzie de know-how \u015fi profesionalism pe toate palierele, pornind de la strategia de produs \u015fi p\u00e2n\u0103 la promovare\u201d. Efectul \u015fi influen\u0163a brand management-ului asupra unor brand-uri precum Dacia, Dero, Rom sau Pegas sunt absolut admirabile, afirm\u0103 Andreea Florea. Pove\u015ftile de tip \u201cnoi nu ne vindem \u0163ara\u201d nu-\u015fi au locul \u00een branding, explic\u0103 reprezentanta Brandtailors. Pentru multe dintre m\u0103rcile rom\u00e2ne\u015fti de tradi\u0163ie, preluarea de c\u0103tre companii experimentate \u00een pie\u0163e complexe a \u00eensemnat, dincolo de salvarea de la extinc\u0163ie, revirimentul, extensia \u00een alte categorii relevante, oferte performante pentru consumator \u015fi chiar lansarea cu succes pe plan interna\u0163ional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabricile cu istorie \u00eendelungat\u0103 care au c\u00e2\u015ftigat lupta cu economia de pia\u0163\u0103 aproape c\u0103 se pot num\u0103ra pe degete. Cele care au trecut cu brio hopuri ca privatizarea sau ultimii \u015fase ani sunt \u00eens\u0103 veritabile campioane, nu numai pentru pia\u0163a intern\u0103 c\u00e2t \u015fi \u00een contextul mai larg, al regiunii sau chiar al \u00eentregii lumi. Chiar dac\u0103 lupta lor este departe de a se fi \u00eencheiat, sunt v\u00e2rfurile de lance din industrii care au pierdut zeci sau chiar sute de alte unit\u0103\u0163i de produc\u0163ie de 25 de ani \u00eencoace. Unele au \u015fchiop\u0103tat dar s-au adaptat noilor reguli de pia\u0163\u0103, clien\u0163ilor prezen\u0163i, au investit milioane sau chiar zeci de milioane de euro \u015fi acum concureaz\u0103 cu produse f\u0103cute pe multe meridiane ale globului. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[10584,280,38172],"class_list":["post-113083","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-arctic","tag-fabrica","tag-fabrici-vechi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113083"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113083\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}