\nSeth Godin spunea undeva c\u0103 ideea de baz\u0103 a marketingului tradi\u0163ional, c\u0103 cineva poate programa consumul cuiva, este dep\u0103\u015fit\u0103. Promovarea online a eliminat limit\u0103rile de spa\u0163iu de emisie impuse televiziunilor sau radiourilor sau de amplasare din cazul publica\u0163iilor sau a publicit\u0103\u0163ii staradale.<\/p>\n
\nDar \u00een cazul internetului apare o limitare puternic\u0103, cea legat\u0103 de aten\u0163ie. Este discutabil dac\u0103 prima pagin\u0103 a ziarului sau a unei reviste poate fi \u00eenlocuit\u0103 cu acela\u015fi succes de un link primit de la un prieten sau sugerat de Google. “\u00centr-o lume de surferi trebuie s\u0103 creezi cel mai bun val posibil. Adev\u0103rata revolu\u0163ie este s\u0103 creezi valul \u015fi nu doar s\u0103-l \u00eencaleci”, spune Godin.Principalul mediu pentru a creea valuri \u00een acest moment este lumea re\u0163elelor sociale, c\u0103tre care se \u00eendreapt\u0103 aten\u0163ia mai tuturor marketerilor.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Cercet\u0103torii din marketing spun c\u0103 \u00een prezent exist\u0103 trei categorii de persoane \u00een func\u0163ie de stilul de via\u0163\u0103, de aspira\u0163iile \u015fi motiva\u0163iile acestora, de felul \u00een care privesc \u015fi planific\u0103 viitorul sau de atitudinea privind banii; este vorba de “hedoni\u015fti”, cei care se bucur\u0103 c\u00e2t pot de via\u0163\u0103, cheltuiesc mai degrab\u0103 pentru pl\u0103cerile imediate \u015fi sunt optimiste \u00een privin\u0163a viitorului, “persoanele calculate”, care dispun de resurse financiare, dar sunt foarte chibzuite \u00een cheltuirea lor \u015fi “\u00eentreprinz\u0103torii”, celor c\u0103rora le place s\u0103 se descurce singure \u015fi se implic\u0103 \u00een mai multe proiecte odat\u0103”. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6583,82,32783,16273,283,31465,569,231,464],"class_list":["post-113003","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-atitudine","tag-bani","tag-bucurie","tag-cercetatori","tag-cheltuieli","tag-impunere","tag-reguli","tag-viata","tag-viitor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113003"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113003\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}