\nOamenii de afaceri, antreprenorii sau speciali\u015ftii \u00een marketing consider\u0103 c\u0103 avem de-a face cu o schimbare major\u0103 \u015fi, cu toate c\u0103 principiile fundamentale se p\u0103streaz\u0103, mediul social \u015fi economic \u00een care opereaz\u0103 \u015ftiin\u0163a marketingului.<\/p>\n
\n“Este clar c\u0103 \u00een momentul de fa\u0163\u0103 sunt dou\u0103 probleme care risc\u0103 s\u0103 duc\u0103 spre irelevan\u0163a modelului actual de advertising, \u00een primul r\u00e2nd aglomerarea mesajelor \u00eentr-un ritm f\u0103r\u0103 precedent iar \u00een al doilea r\u00e2nd pentru c\u0103 vedem azi consumatori mult mai informa\u0163i \u015fi cu acces mult mai rapid \u015fi mai discriminativ la aceast\u0103 informa\u0163ie, inclusiv cea de tip comercial sau advertising”, spune omul de afaceri Marius Ghenea.<\/p>\n
\n\u00cen afara aglomer\u0103rii mesajelor \u015fi emancip\u0103rii consumatorului, marketerii se confrunt\u0103 cu alte dou\u0103 muta\u0163ii majore \u2013 efectele internetului ca mediu de comunicare \u015fi trecerea de la consumator ca personaj central spre grupuri \u015fi spre lideri de opinie. a\u015fa-numi\u0163ii “influencers”, liderii de opinie. Este aici \u00eenceputul translat\u0103rii din zona marketingului centrat pe un singur consumator spre ceea ce Seth Godin nume\u015fte triburi, grupuri de oameni conecta\u0163i unul cu cel\u0103lalt, conecta\u0163i cu un lider, ce \u00eemp\u0103rt\u0103\u015fesc o aceea\u015fi idee. Poate cel mai bun exemplu de trib sunt fanii produselor Apple, care sunt mai mult dec\u00e2t cump\u0103r\u0103tori.<\/p>\n
\nOamenii, consumatorii, la singular sau la plural, s-au schimbat. Consumatorul este mai avizat \u00een epoca internetului \u015fi a vitezei crescute de circula\u0163ie a \u00eenforma\u0163iei. Migr\u0103m c\u0103tre o er\u0103 \u00een care consumatorul de medicamente, de exemplu, va avea suficient\u0103 informa\u0163ie ca s\u0103 polemizeze cu medicul sau ci farmancistul \u015fi s\u0103 \u00ee\u015fi sus\u0163in\u0103 punctul de vedere documentat.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Marketingul nu mai \u00eenseamn\u0103, observa cineva, s\u0103 r\u0103cne\u015fti \u00eentr-o pia\u0163\u0103 aglomerat\u0103, ci s\u0103 intri \u00een dialog cu c\u0103l\u0103torii, \u015fi nici s\u0103 generezi tranzac\u0163ii ci s\u0103 cl\u0103de\u015fti rela\u0163ii. Marketingul, a\u015fa cum \u00eel cunoa\u015ftem \u015fi cum a fost definit \u00een urm\u0103 cu multe zeci de ani nu mai func\u0163ioneaz\u0103. Este vorba de schimbare, de clientul 2.0, de web 2.0 \u015fi de v\u00e2nz\u0103ri 2.0.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[31859,10121,4126,69,17331,15947,7178,60,80,391],"class_list":["post-113002","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-aruncare","tag-calatori","tag-clienti","tag-dialog","tag-functionare","tag-manuale","tag-marketing","tag-piata","tag-refuz","tag-schimbare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113002"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/113002\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}