{"id":112614,"date":"2014-10-08T10:12:49","date_gmt":"2014-10-08T10:12:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=112614"},"modified":"2014-10-08T10:12:49","modified_gmt":"2014-10-08T10:12:49","slug":"stihl-vrem-20-de-dealeri-noi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=112614","title":{"rendered":"Stihl: vrem 20 de dealeri noi"},"content":{"rendered":"<p>\n\u00cen prezent, \u00een re\u0163eaua Stihl activeaz\u0103 cca. 200 dealeri, care opereaz\u0103 \u00een jur de 300 de magazine \u015fi spa\u0163ii de service. \u201cNe dorim ca la&nbsp; Stihl s\u0103 avem cel mai ridicat standard de magazine din domeniu \u00een toat\u0103 \u0163ara \u015fi din acest motiv ne vom concentra resurse importante pentru dezvoltarea re\u0163elei. \u00cei vom sprijini pe dealerii no\u015ftri inclusiv financiar pentru implementarea noilor standarde. Toate aceste schimb\u0103ri vor produce o consolidare calitativ\u0103 a re\u0163elei , cu un standard ridicat al serviciilor, de care vor beneficia \u00een ultim\u0103 instan\u0163\u0103 to\u0163i clien\u0163ii no\u015ftri\u201d,&nbsp; precizeaz\u0103 Ioan Mezei.<\/p>\n<p>\nPe l\u00e2ng\u0103 ridicarea standardului comercial \u015fi de servicii, compania se va concentra \u015fi pe dezvoltarea unor tehnici noi de comunicare cu clien\u0163ii. \u201cSuntem foarte con\u015ftien\u0163i c\u0103, \u00een domeniul nostru, comunicarea cu beneficiarii este esen\u0163ial\u0103, iar \u00een pia\u0163a \u00een care activ\u0103m aceasta este deficitar\u0103, mai ales din cauza faptului c\u0103 astfel de produse se v\u00e2nd \u015fi pe suprafe\u0163ele mari, f\u0103r\u0103 a beneficia de consiliere. Motouneltele reprezint\u0103 produse&nbsp; cu multe particularit\u0103\u0163i tehnice, care nu pot fi v\u00e2ndute f\u0103r\u0103 o minim\u0103 consiliere de utilizare\u201d, explic\u0103 Ioan Mezei.<\/p>\n<p>\nPe l\u00e2ng\u0103 dezvoltarea calitativ\u0103, Stihl \u00ee\u015fi men\u0163ine obiectivul de cre\u015ftere cu minim 20 de distribuitori \u00een acest an. \u201cA\u015ftept\u0103m \u00een continuare al\u0103turi de noi persoane cu spirit antreprenorial care \u00ee\u015fi doresc s\u0103 dezvolte o afacere \u00eempreun\u0103 cu o companie german\u0103 de top. Ace\u015ftia beneficiaz\u0103 de tot suportul nostru, inclusiv de training-uri tehnice \u015fi de management. Sprijinul pe care \u00eel oferim este o oportunitate mai ales pentru tinerii serio\u015fi, cu \u00eenclina\u0163ii tehnice, care vor s\u0103 se dezvolte pe propriile picioare, mai ales c\u0103 investi\u0163iile de start-up sunt minimale, acestea ridic\u00e2ndu-se la aproximativ 10-15 mii de euro\u201d, adaug\u0103 Ioan Mezei.&nbsp;&nbsp;<\/p>\n<p>\nStihl este o afacere de familie originar\u0103 din Germania, fondat\u0103 \u00een 1926 de c\u0103tre Andreas Stihl. Veniturile grupului&nbsp; \u00een 2013 au fost de 2,81 miliarde de euro, \u00een cre\u015ftere cu 1,4% fa\u0163\u0103 de 2012. Compania are peste 13.800 angajati, de\u0163ine 6 fabrici, 34 de centre na\u0163ionale de v\u00e2nzare, fiind \u00een contact cu&nbsp; 120 de importatori \u015fi av\u00e2nd o prezen\u0163\u0103 \u00een 160 de \u0163\u0103ri. Filiala din Rom\u00e2nia, \u00eenfiin\u0163at\u0103 \u00een 1997, import\u0103 motounelte sub brandurile Stihl \u015fi Viking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stihl Rom\u00e2nia investe\u015fte peste 3 milioane de euro \u00een dezvoltarea re\u0163elei de dealeri<br \/>\nCompania Stihl Rom\u00e2nia \u00ee\u015fi redefine\u015fte conceptul de magazin, inten\u0163ion\u00e2nd ca pe parcursul a doi ani s\u0103 modifice standardele comerciale la nivelul re\u0163elei. \u201cAm dezvoltat un concept nou de spa\u0163iu comercial, un a\u015fa numit flagship store, pe care \u00eel vom implementa p\u00e2n\u0103 la s\u00e2r\u015fitul lui 2015 la nivelul dealerilor no\u015ftri. Aceast\u0103 dezvoltare va \u00eensemna un efort investi\u0163ional de 3 milioane de euro \u015fi va fi direc\u0163ionat c\u0103tre cre\u015fterea suprafe\u0163elor, sistemele de prezentare ale magazinelor, organizare \u015fi training\u201d, declar\u0103 Ioan Mezei, director general Stihl. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[9691,5616,25388,25389],"class_list":["post-112614","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-dealeri","tag-investitie","tag-ioan-mezei","tag-stihl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112614"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112614\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}