{"id":112519,"date":"2014-10-06T15:09:56","date_gmt":"2014-10-06T15:09:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=112519"},"modified":"2014-10-06T15:09:56","modified_gmt":"2014-10-06T15:09:56","slug":"topul-celor-mai-valoroase-10-branduri-din-lume","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=112519","title":{"rendered":"TOPUL celor mai valoroase 10 branduri din lume"},"content":{"rendered":"<p>\n<strong>Cel mai valoros brand din afara Americii este China Mobile, care se plaseaz\u0103 pe locul 11 \u00een topul global, cu o valoare estimat\u0103 la 43,98 miliarde dolari.<\/strong><\/p>\n<p>\n\u00cen Europa, LVMH (Luis Vuitton Moet Hennessy) a r\u0103mas cel mai valoros brand corporativ, evaluat la 39,3 miliarde euro, pe locul 12 \u00een top, urmat de Nestl\u00e9 cu o valoare de 33 miliarde euro, pe pozi\u0163ia 18, \u015fi de AB Inbev cu 29,8 miliarde euro, pe 19.<\/p>\n<p>\nApple, Google \u015fi Coca-Cola sunt urmate \u00een top, \u00een ordine, de Microsoft (62,3 miliarde dolari), IBM (54,4 miliarde dolari), McDonald&#8217;s (48 miliarde dolari), Procter&#038;Gamble (47,7 miliarde dolari), Johnson&#038;Johnson (47,2 miliarde dolari), AT&#038;T (44,9 miliarde dolari) \u015fi Philip Morris (44,8 miliarde dolari).<\/p>\n<p>\n&#8220;Peisajul brandurilor americane este dominat de sectorul IT&#038; Tehnologie, cel al bunurilor de larg consum \u015fi cel al serviciilor financiare, reprezentand 46 din 100 cele mai valoroase branduri din lume. Europa este prezenta \u00een top cu 41 de branduri, brandurile germane clas\u00e2ndu-se pe primele pozi\u0163ii, iar Asia este prezent\u0103 cu 13 branduri corporative&#8221;, se arat\u0103 \u00een studiul eurobrand.<\/p>\n<p>\nPrintre brandurile prezente \u00een top se num\u0103r\u0103 \u015fi Pepsi (locul 13), Volkswagen (21), Vodafone (23), Samsung (24), Intel (26), Deutsche Telekom (36), Facebook (39), BMW (44), Heineken (45), Red Bull (53), Visa (55), Ford (58), L&#8217; Oreal (64), H&#038;M (75), Ikea (77), Danone (85), Colgate (91) \u015fi Allianz (99).<\/p>\n<p>\n<strong>Compania austriac\u0103 eurobrand, \u00eenregistrat\u0103 la Viena \u015fi specializat\u0103 \u00een servicii de consultan\u0163\u0103 \u015fi evaluare a m\u0103rcilor \u015fi patentelor, a analizat peste 3.000 de firme \u015fi brandurile acestora \u00een 16 industrii din Europa, America \u015fi Asia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple este cel mai valoros brand din lume, evaluat la 113 miliarde dolari, urmat la distan\u0163\u0103 destul de mare de Google (67,4 miliarde dolari) \u015fi Coca-Cola (64,7 miliarde dolari), \u00eentr-un top realizat de eurobrand, potrivit c\u0103ruia cele mai de valoare 10 m\u0103rci din lume apar\u0163in companiilor americane.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,7630],"class_list":["post-112519","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112519"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112519\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}