\n \u201cPrin investi\u0163iile pe termen lung \u00een tehnologie \u015fi eficientizarea proceselor de produc\u0163ie am reu\u015fit s\u0103 ob\u0163inem o sc\u0103dere semnificativ\u0103 a emisiilor de carbon (CO2). Frigiderele verzi pe care le plas\u0103m pe pia\u0163\u0103 din 2011 \u015fi sistemul automat de distribu\u0163ie ne-au ajutat s\u0103 reducem nivelul de CO2 la 6,6 kg CO2\/hl, de la 7,1 kg\/hl \u00een 2012\u201d, spune Onno Rombouts, managing director Heineken Rom\u00e2nia. Compania a f\u0103cut public\u0103 cea de-a cincea edi\u0163ie anual\u0103 a Raportului de Sustenabilitate, anun\u0163\u00e2nd rezultate pozitive pentru toate ariile Agendei \u201eBrewing a Better Future\u201d. \u00cen 2013, Heineken a \u00eenregistrat cea mai mare sc\u0103dere a nivelului de dioxid de carbon din ultimii trei ani \u015fi a lansat primul program de harm reduction din Rom\u00e2nia organizat la un festival de muzic\u0103.<\/p>\n
\nRezultate-cheie ale Raportului de Sustenabilitate 2013:<\/p>\n
\nI. \u00cembun\u0103t\u0103\u0163iri pe \u00eentregul lan\u0163 de produc\u0163ie, cu un impact pozitiv asupra mediului \u00eenconjur\u0103tor:<\/p>\n
\n\u2022 Heineken a introdus un sistem de planificare automat\u0103 a transporturilor, care a permis companiei s\u0103 mic\u015foreze cu 22,8% nivelul de CO2 rezultat din activitatea logistic\u0103.<\/p>\n
\n\u2022 \u00cen 2013, consumul de energie termic\u0103 a sc\u0103zut de la 61,9 MJ\/hl, \u00een 2012, la 61,8 MJ\/hl.<\/p>\n
\n\u2022 Consumul de ap\u0103 a fost redus de la 3,9hl\/hl, \u00een 2012, la 3,8 hl\/hl.<\/p>\n
\n\u2022 \u00cen 2013, compania a reu\u015fit s\u0103 reduc\u0103 nivelul emisiilor de CO2 de la 7,1 kg\/hl (\u00een 2012), la 6,6 kg\/hl, \u00een parte \u015fi datorit\u0103 frigiderelor verzi care consum\u0103 cu p\u00e2n\u0103 la 35% mai pu\u0163in\u0103 energie electric\u0103 dec\u00e2t frigiderele obi\u015fnuite.<\/p>\n
\nII. Investi\u0163ii \u00een promovarea consumului responsabil de alcool<\/p>\n
\n\u2022 Heineken a lansat primul program de Harm Reduction din Rom\u00e2nia desf\u0103\u015furat la un festival de muzic\u0103, \u00een parteneriat cu organiza\u0163ia non-guvernamental\u0103 ALIAT. 700 de persoane au fost informate cu privire la consumul responsabil de alcool \u015fi 300 de participan\u0163i au r\u0103spuns la chestionarele recomandate de Organiza\u0163ia Mondial\u0103 a S\u0103n\u0103t\u0103\u0163ii.<\/p>\n
\n\u2022 Campaniile globale \u201eSunrise\u201d \u015fi \u201eDance More. Drink slow\u201d au fost lansate \u015fi \u00een Rom\u00e2nia \u015fi au transmis mesajul puternic de consum responsabil. Pentru campania \u201eDance More. Drink slow\u201d, compania a colaborat la nivel interna\u0163ional cu DJ Armin van Buuren \u015fi a realizat un experiment social, ar\u0103t\u00e2nd cum muzica bun\u0103 poate schimba comportamentul de consum al oamenilor, provoc\u00e2ndu-i s\u0103 danseze mai mult \u015fi s\u0103 consume alcool cu modera\u0163ie. <\/p>\n
\nIII. Investi\u0163ia \u00een comunit\u0103\u0163i:<\/p>\n
\n\u2022 Programul Heineken pentru Comunit\u0103\u0163i a continuat \u015fi \u00een 2013, c\u00e2nd compania a majorat valoarea granturilor la 400.000 de lei. Opt proiecte locale care contribuie la bun\u0103starea comunit\u0103\u0163ilor au c\u00e2\u015ftigat granturi \u00een valoare de 50.000 de lei fiecare. Valoarea total\u0103 a investi\u0163iei se ridic\u0103 la 1 milion de lei, de la lansarea programului.<\/p>\n
\nHeineken de\u0163ine patru fabrici \u00een Rom\u00e2nia, \u00een Miercurea Ciuc, Constan\u0163a, Craiova, T\u00e2rgu Mure\u015f \u015fi are peste 1.100 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cPrin investi\u0163iile pe termen lung \u00een tehnologie \u015fi eficientizarea proceselor de produc\u0163ie am reu\u015fit s\u0103 ob\u0163inem o sc\u0103dere semnificativ\u0103 a emisiilor de carbon (CO2). Frigiderele verzi pe care le plas\u0103m pe pia\u0163\u0103 din 2011 \u015fi sistemul automat de distribu\u0163ie ne-au ajutat s\u0103 reducem nivelul de CO2 la 6,6 kg CO2\/hl, de la 7,1 kg\/hl \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7228],"tags":[13358,23023,10167,8168,149,8327,204],"class_list":["post-112303","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-industrie","tag-co2","tag-dioxid-de-carbon","tag-emisii","tag-heineken","tag-investitii","tag-scadere","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112303"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112303\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}