{"id":112155,"date":"2014-09-25T17:37:57","date_gmt":"2014-09-25T17:37:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=112155"},"modified":"2014-09-25T17:37:57","modified_gmt":"2014-09-25T17:37:57","slug":"renault-trebuie-sa-renunte-la-unul-dintre-modelele-logan-mcv-dokker-sau-lodgy-ale-dacia-care-este-motivul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=112155","title":{"rendered":"Renault trebuie s\u0103 renun\u0163e la unul dintre modelele Logan MCV, Dokker sau Lodgy ale Dacia. Care este motivul"},"content":{"rendered":"<p>\n<strong>Motivul pentru care Renault va renun\u0163a la unul dintre modelele de familie ale m\u0103rcii Dacia este c\u0103 acest segment al pie\u0163ei auto se mut\u0103 dinspre van-uri \u015fi break-uri c\u0103tre SUV-uri \u015fi modele crossover<\/strong>, potrivit unui analist al Inovev, Jamel Taganza.<\/p>\n<p>\nMorgan Stanley estimeaz\u0103 c\u0103 Dacia are o marj\u0103 opera\u0163ional\u0103 de 9%, similar\u0103 cu cea a produc\u0103torilor de ma\u015fini de lux, iar continuarea produc\u0163iei unui model care \u00eenregistreaz\u0103 v\u00e2nz\u0103ri slabe ar pune \u00een pericol profitabilitatea m\u0103rcii.<\/p>\n<p>\nDintre cele trei modele din segmentul minivan, doar Logan MCV a consemnat o cre\u015ftere a v\u00e2nz\u0103rilor, datorit\u0103 versiunii \u00eembun\u0103t\u0103\u0163ite prezentate \u00een septembrie 2013.<\/p>\n<p>\n<strong>Astfel, \u00een Europa, v\u00e2nz\u0103rile modelului Logan MCV, produs \u00een Rom\u00e2nia, au urcat \u00een primele opt luni ale anului la 23.930 de unit\u0103\u0163i, mai mult dec\u00e2t dublul fa\u0163\u0103 de aceea\u015fi perioad\u0103 din 2013.<\/strong><\/p>\n<p>\n\u00cen schimb, v\u00e2nz\u0103rile la nivel european ale modelului Lodgy au sc\u0103zut, iar ale Dokker-ului au stagnat.<\/p>\n<p>\nMai exact, v\u00e2nz\u0103rile modelului Lodgy au cobor\u00e2t cu 44%, la 11.238 de unit\u0103\u0163i, \u00een primele \u015fase luni ale anului, \u00eentr-un segment care a \u00eenregistrat un declin de 9% \u00een Europa, potrivit datelor JATO.<\/p>\n<p>\nDintre cele trei modele Dacia, Dokker a \u00eenregistrat cea mai consistent\u0103 cerere, volumul v\u00e2nz\u0103rilor fiind constant, chiar \u015fi \u00een condi\u0163iile \u00een care segmentul de pia\u0163\u0103 de care apar\u0163ine a consemnat un declin de 41% \u00een perioada 2011-2014, potrivit analistului companiei Inovev.<\/p>\n<p>\n\u00cen primele opt luni ale acestui an, v\u00e2nz\u0103rile Dacia \u00een Europa au crescut cu 30% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut, ajung\u00e2nd la 250.769 de unit\u0103\u0163i, datorit\u0103 cererii mari pentru modelele Sandero, Logan sedan \u015fi Duster, potrivit institutului de cercetare de pia\u0163\u0103 JATO Dynamics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renault trebuie s\u0103 opreasc\u0103 produc\u0163ia unui model de familie al m\u0103rcii Dacia, Logan MCV, Dokker sau Lodgy, a declarat un purt\u0103tor de cuv\u00e2nt ai grupului, confirm\u00e2nd informa\u0163ia publicat\u0103 de Les Echos, potrivit Autonews Europe.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,4872,7240],"class_list":["post-112155","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-dacia","tag-renault"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112155"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112155\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}