\nDaymond John, fondatorul companiei de \u00eembr\u0103c\u0103minte FUBU \u015fi membru al juriului \u00een competi\u0163ia “Shark Tank” a explicat care este, din punctul lui de vedere, cea mai mare eroare pe care o fac oamenii de afaceri atunci c\u00e2nd vine vorba de branding.<\/p>\n
\nSloganul, spune Daymond, trebuie s\u0103 poat\u0103 exprima esen\u0163a afacerii \u00een cel mult cinci cuvinte. Spre exemplu, companii de succes precum Apple, Nike sau chiar FUBU au \u00een\u0163eles acest lucru, folosind mesaje concise \u015fi eficiente: “Think different”, “Just do it”, “For us by us”.<\/p>\n
\n“Dac\u0103 nu po\u0163i s\u0103 explici \u00een c\u00e2teva cuvinte de ce lumea ar trebui s\u0103 fie atras\u0103 de brandul t\u0103u”, explic\u0103 John Daymond, “atunci probabil c\u0103 nu \u00een\u0163elegi exact ce \u00eenseamn\u0103 afacerea ta.”<\/p>\n
\nDaymond a \u00eenfiin\u0163at FUBU \u00een 1992 ca o companie destinat\u0103 tinerilor \u015fi mi\u015fc\u0103rilor neconven\u0163ionale. Brandul a fost popularizat de rapperi precum LL Cool J \u015fi Notorious BIG, iar Daymond spune c\u0103 sloganul reprezint\u0103 exact ceea ce el a sim\u0163it atunci c\u00e2nd a fondat FUBU. “Pentru noi, prin noi e exact ceea ce am vrut s\u0103 \u00eensemne compania. Am ridicat FUBU doar prin puterile noastre”, mai declar\u0103 omul de afaceri.<\/p>\n","protected":false},"excerpt":{"rendered":"
Daymond John, fondatorul companiei de \u00eembr\u0103c\u0103minte FUBU \u015fi membru al juriului \u00een competi\u0163ia “Shark Tank” a explicat care este, din punctul lui de vedere, cea mai mare eroare pe care o fac oamenii de afaceri atunci c\u00e2nd vine vorba de branding. Sloganul, spune Daymond, trebuie s\u0103 poat\u0103 exprima esen\u0163a afacerii \u00een cel mult cinci cuvinte. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,288,26791,7179,272,201,301,246,7486,10236,373,19551,32766,20197,26281,18324,458,27318,31096,6266,80,18586,20680],"class_list":["post-112131","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-apple","tag-atragere","tag-brand","tag-companie","tag-companii","tag-competitie","tag-crestere","tag-cuvinte","tag-declaratie","tag-eficienta","tag-eroare","tag-folosire","tag-fondator","tag-greseala","tag-infiintare","tag-intelegere","tag-juriu","tag-membru","tag-oameni","tag-refuz","tag-slogan","tag-vedere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112131"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112131\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}