{"id":112120,"date":"2014-09-25T10:00:00","date_gmt":"2014-09-25T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=112120"},"modified":"2014-09-25T10:00:00","modified_gmt":"2014-09-25T10:00:00","slug":"s-a-intors-in-romania-pentru-a-face-marketing-ca-la-carte-pentru-dacia-si-renault","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=112120","title":{"rendered":"S-a \u00eentors \u00een Rom\u00e2nia pentru a face marketing ca la carte pentru Dacia \u015fi Renault"},"content":{"rendered":"

\nIonu\u0163 Gheorghe face parte dintre managerii Renault Rom\u00e2nia cu un parcurs interna\u0163ional. A revenit \u00een Rom\u00e2nia dup\u0103 ce a condus, din Elve\u0163ia, opera\u0163iunile de marketing ale m\u0103rcii Infiniti \u00een segmentul crossover pentru perimetrul geografic care cuprinde Europa, Africa \u015fi Orientul Mijlociu (EMEA).<\/p>\n

\n\u201cDup\u0103 opt ani dedica\u0163i m\u0103rcilor Nissan \u015fi Infiniti, revenirea \u00een Rom\u00e2nia \u00eemi ofer\u0103 provocarea de a conduce marketingul a dou\u0103 m\u0103rci puternice ale alian\u0163ei Renault Nissan\u201d, spune Ionu\u0163 Gheorghe.<\/p>\n

\nA absolvit Academia de Studii Economice Bucure\u015fti \u015fi are un master \u00een Comunicare \u015fi Rela\u0163ii Publice (SNSPA – David Ogilvy). A debutat \u00een industria auto la importatorul AutoItalia \u00een Rom\u00e2nia (Fiat, Fiat LCV, Alfa Romeo, Maserati, Ssang Yong, Honda Bikes) ca Group Marketing \u00d0 Communication & PR manager. Dup\u0103 patru ani petrecu\u0163i aici, s-a al\u0103turat echipei importatorului Kia \u00een Rom\u00e2nia, ca responsabil de marketing \u015fi comunicare. \u00cen 2006 \u015fi-a \u00eenceput activitatea \u00een cadrul Renault Commercial Roumanie. El a ocupat, pe r\u00e2nd, func\u0163iile de brand manager la Nissan, respectiv de brand director la Nissan.<\/p>\n

\n\u201c\u00cen 2009, am preluat leadershipul m\u0103rcii Nissan \u00een Rom\u00e2nia \u00eentr-un context de pia\u0163\u0103 defavorabil, marcat de o profund\u0103 criz\u0103 financiar\u0103. Schimbarea modelului de business \u015fi a strategiei de comercializare a produselor Nissan \u00een Rom\u00e2nia a fost cu siguran\u0163\u0103 cea mai complex\u0103 \u015fi dificil\u0103 decizie de business din carier\u0103. \u00cen acela\u015fi timp, evalu\u00e2nd rezultatele m\u0103rcii din perioada urm\u0103toare, pot afirma cu m\u00e2ndrie c\u0103 au fost deciziile corecte\u201d, spune Gheorghe.<\/p>\n

\nDin 2012 a preluat responsabilit\u0103\u0163ile de marketing pentru segmentul crossover al m\u0103rcii Infiniti pentru perimetrul Europa, Africa \u015fi Orientul Mijlociu, iar de la 1 aprilie 2014 este director de marketing al Dacia \u015fi Renault \u00een Rom\u00e2nia.<\/p>\n

\n

\nIonu\u0163 Gheorghe face parte din promo\u0163ia tinerilor manageri de top din 2014. Cite\u015fte \u00een premier\u0103 alte 99 de pove\u015fti de succes ale tinerilor manageri din Rom\u00e2nia \u00een a noua edi\u0163ie a catalogului 100 TINERI MANAGERI DE TOP, lansat de Business Magazin \u00een luna mai. <\/span><\/p>\n

\n\"\"<\/p>\n

\n

\nComand\u0103 acum catalogul \u00een format electronic la pre\u0163ul de 35 lei.<\/strong><\/p>\n

\nCantitate: <\/form>\n
\n <\/div>\n
\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Ionu\u0163 Gheorghe s-a al\u0103turat echipei Renault Rom\u00e2nia \u00een anul 2006. El are o experien\u0163\u0103 de 19 ani \u00een domeniile de marketing \u015fi comunicare, experien\u0163\u0103 dob\u00e2ndit\u0103 at\u00e2t \u00een interiorul companiei, c\u00e2t \u015fi \u00een alte societ\u0103\u0163i. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[38095,38096,12238],"class_list":["post-112120","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-ionut-gheorghe","tag-renaul-romania","tag-tineri-manageri-de-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112120"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112120\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}