{"id":112051,"date":"2014-09-23T12:25:07","date_gmt":"2014-09-23T12:25:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=112051"},"modified":"2014-09-23T12:25:07","modified_gmt":"2014-09-23T12:25:07","slug":"facebook-lanseaza-o-noua-platforma-de-publicitate-saptamana-viitoare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=112051","title":{"rendered":"Facebook lanseaz\u0103 o nou\u0103 platform\u0103 de publicitate s\u0103pt\u0103m\u00e2na viitoare"},"content":{"rendered":"<p>\nProdusul, care va fi prezentat sub numele &#8220;Atlas&#8221;, este o versiune modificat\u0103 a Atlas Advertiser Suite, pe care Facebook l-a cump\u0103rat \u00een 2013 de la Microsoft, potrivit unor surse citate de <a href=\"http:\/\/wsj.com\" target=\"_blank\">The Wall Street Journal<\/a>.<\/p>\n<p>\n<strong>Atlas a fost creat cu scopul de a-i ajuta pe juc\u0103torii de pe pia\u0163a publicit\u0103\u0163ii s\u0103 identifice utilizatorii Facebook care au v\u0103zut reclamele ap\u0103rute pe re\u0163eaua de socializare sau pe alte site-uri partenere. De asemenea, produsul ar urma s\u0103 \u00eei ajute pe v\u00e2nz\u0103torii de publicitate s\u0103 stabileasc\u0103 num\u0103rul de utilizatori care \u015fi-au schimbat comportamentul de consum \u00een urma interac\u0163iunii cu reclamele.<\/strong><\/p>\n<p>\nDe exemplu, un v\u00e2nz\u0103tor de publicitate care folose\u015fte Atlas va putea s\u0103 vad\u0103 c\u0103 un client a cump\u0103rat un produs de pe un laptop, dar c\u0103 a v\u0103zut pentru prima dat\u0103 o reclam\u0103 a respectivului produs pe telefonul mobil.<\/p>\n<p>\nNoua platform\u0103 va pune la dispozi\u0163ia oamenilor din publicitate \u015fi un instrument de cump\u0103rare de reclame, cunoscut \u00een industrie sub numele de &#8220;demand-side platform&#8221;, care face ca un anun\u0163 publicitar s\u0103 apar\u0103 pe paginile de Internet accesate de un utilizator Facebook, indiferent care sunt acestea.<\/p>\n<p>\nPrin lansarea acestui nou produs, Facebook \u00eencearc\u0103 s\u0103 \u0163in\u0103 pasul cu Google, liderul pie\u0163ei de publicitate online.<\/p>\n<p>\nGoogle a raportat un venit de 14,36 de miliarde de dolari din publicitate \u00een al doilea trimestru din acest an, \u00een compara\u0163ie cu Facebook, care a ob\u0163inut 2,68 de miliarde de dolari \u00een aceea\u015fi perioad\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook va lansa o nou\u0103 platform\u0103 de publicitate online s\u0103pt\u0103m\u00e2na viitoare, menit\u0103 s\u0103 \u00eei ajute pe oamenii din domeniul publicit\u0103\u0163ii s\u0103 identifice mai u\u015for comportamentul consumatorilor la interac\u0163iunea cu reclamele din mediul online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7320,6763],"class_list":["post-112051","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-facebook","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112051"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/112051\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}