\nMasterCard a anun\u0163at c\u0103 va institui acceptarea pl\u0103\u0163ilor contactless ca standard p\u00e2n\u0103 \u00een 2020, pentru comercia\u0163ii care accept\u0103 cardurile MasterCard \u015fi Maestro \u00een Europa, oferind asigur\u0103ri c\u0103, p\u00e2n\u0103 \u00een 2020, consumatorii vor putea pl\u0103ti cu cardurile contactless \u015fi dispozitivele NFC la orice terminal POS din Europa.<\/p>\n
\n\u201cEuropenii pot deja utiliza cardurile contactless sau face pl\u0103\u0163i mobile prin conexiune NFC \u00een 36 de \u0163\u0103ri din Europa, iar entuziasmul lor pentru aceast\u0103 metod\u0103 de plat\u0103 este evident\u201d, a declarat Javier Perez, pre\u015fedinte MasterCard Europe. \u201c\u00cen urm\u0103torii cinci ani, livr\u0103rile de telefoane mobile NFC vor fi de patru ori mai mari, conform IHS Technology. MasterCard vrea s\u0103 se asigure c\u0103 pl\u0103\u0163ile mobile \u015fi contactless sunt sigure \u015fi simple oriunde \u00een Europa, oferindu-\u0163i ocazia s\u0103 pl\u0103te\u015fi u\u015for, cum vrei, atunci c\u00e2nd vrei.\u201d<\/p>\n
\nMasterCard stabile\u015fte termenele de conformare, oferind un avans de timp suficient pentru ca ciclul de via\u0163\u0103 obi\u015fnuit al unui terminal s\u0103 fie asimilat:<\/p>\n
\n\u2022 Terminalele POS existente pot fi \u00eenlocuite la sf\u00e2r\u015fitul ciclului de via\u0163\u0103, \u00eens\u0103 nu mai t\u00e2rziu de 1 ianuarie 2020.<\/p>\n
\n\u2022 Terminalele POS noi trebuie s\u0103 adere la noul standard de implementare, \u00eencep\u00e2nd cu 1 ianuarie 2016.<\/p>\n
\nIlustr\u00e2nd rapiditatea cu care aceast\u0103 tehnologie este adoptat\u0103 de consumatori, un studiu despre pl\u0103\u0163ile contactless realizat de PRIME Reseach, \u00een perioada 1 noiembrie 2013 – 30 aprilie 2014, a confirmat c\u0103 posesorii de carduri apreciaz\u0103 confortul oferit de pl\u0103\u0163ile contactless \u015fi se a\u015fteapt\u0103 ca to\u0163i comercian\u0163ii s\u0103 implementeze noua tehnologie.<\/p>\n
\nConform studiului PRIME, \u0163\u0103rile din Europa aflate pe primele locuri \u00een func\u0163ie de entuziasmul consumatorilor de a folosi pl\u0103\u0163ile contactless \u015fi a le integra \u00een rutina lor zilnic\u0103 sunt Marea Britanie, Polonia, Rusia, Italia, Ungaria \u015fi Fran\u0163a. \u00cen Marea Britanie, consumatorii consider\u0103 c\u0103 acceptarea pl\u0103\u0163ilor contactless \u015fi viteza cu care comercian\u0163ii vor adopta aceast\u0103 tehnologie va fi un factor diferen\u0163iator.<\/p>\n
\nChris Kangas, Director pl\u0103\u0163i contactless MasterCard Europe, a concluzionat: \u201cNumai \u00een 2013, num\u0103rul tranzac\u0163iilor contactless cu MasterCard \u015fi Maestro din Europa s-a triplat, iar volumul acestor tranzac\u0163ii a crescut de patru ori.\u201d<\/p>\n
\nPRIME Research a realizat Raportul pl\u0103\u0163ilor contactless pe 56 de pie\u0163e \u015fi \u00een 26 de limbi, \u00een America de Nord \u015fi de Sud, Europa, Africa, Asia \u015fi Coasta Pacificului, concentr\u00e2ndu-se, \u00een principal, pe Europa. Obiectivul a fost s\u0103 evalueze gradul de utilizare a produselor, disponibilitatea de a le adopta \u015fi atitudinea consumatorilor fa\u0163\u0103 de op\u0163iunile existente. Utiliz\u00e2nd metode analitice proprietare PRIME \u015fi tehnologii specifice social media, studiul a identificat 47.607 de post\u0103ri relevante din social media, de la 1 noiembrie 2013 p\u00e2n\u0103 pe 30 aprilie 2014, inclusiv, pe tema inova\u0163iilor \u00een plata contactless, \u00een contextul MasterCard \u015fi al altor juc\u0103tori din industrie.<\/p>\n
\nMasterCard (NYSE: MA) este o companie de tehnologie \u00een industria global\u0103 de pl\u0103\u0163i cu activit\u0103\u0163i \u00een peste 210 de \u0163\u0103ri \u015fi teritorii.<\/p>\n","protected":false},"excerpt":{"rendered":"
MasterCard a anun\u0163at c\u0103 va institui acceptarea pl\u0103\u0163ilor contactless ca standard p\u00e2n\u0103 \u00een 2020, pentru comercia\u0163ii care accept\u0103 cardurile MasterCard \u015fi Maestro \u00een Europa, oferind asigur\u0103ri c\u0103, p\u00e2n\u0103 \u00een 2020, consumatorii vor putea pl\u0103ti cu cardurile contactless \u015fi dispozitivele NFC la orice terminal POS din Europa. \u201cEuropenii pot deja utiliza cardurile contactless sau face pl\u0103\u0163i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7208],"tags":[7820,14077,33095,204,7128],"class_list":["post-111493","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-servicii-financiare","tag-carduri","tag-mastercard","tag-posuri","tag-tehnologie","tag-tranzactii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111493"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111493\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}