\nLorand Szarvadi a povestit pentru BM Storytellers c\u0103 \u00een acest an a ie\u015fit din ac\u0163ionariatul re\u0163elei de magazine de juc\u0103rii Toyplex. Szarvadi a deschis Toyplex \u00een 2009 \u015fi a investit aproape 2 milioane de euro \u00een re\u0163eaua care a ajuns la 19 magazine. <\/p>\n
\nLorand Szarvadi poveste\u015fte c\u0103 a\u201dpozi\u0163ionat Toyplex ca un magazin cu juc\u0103rii pentru toate v\u00e2rstele\u201d. \u201dDe fapt, conceptul nu mai \u0163inea ca atare, pentru c\u0103 multe din lucrurile pe care le intuiam despre aceast\u0103 pia\u0163\u0103 s-au schimbat. Retailul de jucarii s-a transformat semnificativ. Azi copilul de zece ani vrea o tablet\u0103, o consol\u0103, nu se mai joaca cu lego sau cu papusi\u201d, detaliaz\u0103 fondatorul Domo. Acum, Lorand Szarvadi \u00ee\u015fi d\u0103 seama c\u0103 ar fi trebuit schimbat conceptul din temelii si ar fi trebuit aleas\u0103 o cu totul alt\u0103 sortimenta\u0163ie. \u201d\u00cen perioada aceea eu eram \u00eens\u0103 prea preocupat de criza de la Domo si nu am facut aceste schimbari, iar acum \u00eemi pare r\u0103u, deoarece re\u0163eaua a intrat pe un trend descendent \u015fi s-a dezintegrat\u201d. <\/p>\n
\nLa \u00eenceputul acestui an, principalul s\u0103u concurent, re\u0163eaua de magazine de juc\u0103rii Noriel, de\u0163inut\u0103 de fondul de investi\u0163ii BAF, a preluat 7 magazine, iar celelalte au fost pe r\u00e2nd \u00eenchise sau cedate centrelor comerciale \u00een care activau: \u201dAm ie\u015fit din Toyplex treptat, am renun\u0163at la c\u00e2te un magazin pe m\u0103sur\u0103 ce nu-si acoperea costurile, concurentul nostru Noriel a preluat 7 magazine , iar cu ultimele 5 magazine ramase compania a intrat la inceputul anului in insolven\u0163\u0103\u201d. Brandul Toyplex mai este prezent \u00een centrele comerciale Vitantis \u015fi B\u0103neasa Shopping City, fiind operat de c\u0103tre acestea.<\/p>\n
\nLorand Szarvadi este cunoscut pentru \u00eenfiin\u0163area \u015fi dezvoltarea electroretailerului Domo, al c\u0103rui ac\u0163ionar a fost p\u00e2n\u0103 \u00een 2007, c\u00e2nd a v\u00e2ndut pachetul majoritar c\u0103tre un fond de investi\u0163ii. Cu banii c\u00e2\u015ftiga\u0163i, a investit \u00een imobiliare (un teren de 100 de hectare l\u00e2ng\u0103 Bucure\u015fti), \u00een hoteluri (Best Western Balvanyos) \u015fi \u00een retail (re\u0163eaua Toyplex). Investi\u0163ia \u00een terenul pe care voia s\u0103 dezvolte un ora\u015f, l\u00e2ng\u0103 Bucure\u015fti, a fost un e\u015fec.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Lorand Szarvadi a povestit pentru BM Storytellers c\u0103 \u00een acest an a ie\u015fit din ac\u0163ionariatul re\u0163elei de magazine de juc\u0103rii Toyplex. Szarvadi a deschis Toyplex \u00een 2009 \u015fi a investit aproape 2 milioane de euro \u00een re\u0163eaua care a ajuns la 19 magazine. Lorand Szarvadi poveste\u015fte c\u0103 a\u201dpozi\u0163ionat Toyplex ca un magazin cu juc\u0103rii pentru […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9974,7219,9734,83,7224,7903,13688,23086,387,7518,80,391],"class_list":["post-111458","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actionariat","tag-centre-comerciale","tag-concept","tag-deschidere","tag-domo","tag-fond-de-investitii","tag-iesire","tag-jucarii","tag-magazine","tag-preluare","tag-refuz","tag-schimbare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111458"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111458\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}