{"id":111376,"date":"2014-09-07T18:30:00","date_gmt":"2014-09-07T18:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=111376"},"modified":"2014-09-07T18:30:00","modified_gmt":"2014-09-07T18:30:00","slug":"marketing-cultural-destept-casuta-cu-carti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=111376","title":{"rendered":"Marketing cultural de\u015ftept: c\u0103su\u0163a cu c\u0103r\u0163i"},"content":{"rendered":"<p>\nAcest din urm\u0103 caz, \u00eent\u00e2lnit \u00een SUA sau Marea Britanie, este \u00een special o metod\u0103 de a contracara \u00eenchiderea unor biblioteci publice din lips\u0103 de fonduri.<\/p>\n<p>\n\u00cen Marea Britanie, scrie The Independent, ini\u0163iativa Little Free Library Project presupune instalarea unor cutii de lemn de forma unor c\u0103su\u0163e pe care voluntarii le umplu cu c\u0103r\u0163i, prev\u0103zute cu u\u015fi\u0163\u0103 cu geam \u015fi amplasate \u00een fa\u0163a caselor sau a magazinelor celor ce se ofer\u0103 s\u0103 le g\u0103zduiasc\u0103.<\/p>\n<p>\nCine dore\u015fte s\u0103 citeasc\u0103 o carte o poate lua fie cu \u00eemprumut, fie de tot, \u00een acest din urm\u0103 caz av\u00e2nd op\u0163iunea s\u0103 aduc\u0103 un alt volum \u00een loc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ca s\u0103 \u00eembie publicul la citit, managerii de biblioteci recurg la transformarea gr\u0103dinilor acestora \u00een locuri de relaxare a clien\u0163ilor \u00een compania unei c\u0103r\u0163i, iar \u00een alte cazuri apeleaz\u0103 la voluntari care deschid mici biblioteci improvizate \u00een diverse puncte din ora\u015f.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[6765,7193,4126,88,34996,21222,7217,7251,7178,7189],"class_list":["post-111376","post","type-post","status-publish","format-standard","hentry","category-arta-si-societate","tag-biblioteca","tag-carte","tag-clienti","tag-cultura","tag-gradini","tag-lectura","tag-management","tag-marea-britanie","tag-marketing","tag-societate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111376"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111376\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}