\nDeopotriv\u0103 b\u0103rba\u0163i \u015fi femei, 26% dintre responden\u0163i fac cump\u0103r\u0103turi online o dat\u0103 la trei luni. Majoritatea acestora au v\u00e2rste cuprinse \u00eentre 40-60 de ani \u015fi un nivel de educa\u0163ie \u015fi statut social ridicat.<\/p>\n
\nLa r\u00e2ndul lor, 21% dintre rom\u00e2ni cump\u0103r\u0103 online odat\u0103 la \u015fase luni. At\u00e2t femei, c\u00e2t \u015fi b\u0103rba\u0163i, tinerii cu v\u00e2rste cuprinse \u00eentre 18-29 de ani, cu statut social sc\u0103zut, sunt cei care au cea mai mare pondere din totalul celor care fac bianual cump\u0103r\u0103turi online.<\/p>\n
\nCump\u0103r\u0103turile online realizate lunar sunt efectuate de 16% dintre rom\u00e2ni. Pentru aceast\u0103 categorie se constat\u0103 o diferen\u0163\u0103 \u00een func\u0163ie de gen, b\u0103rba\u0163ii fiind cu 4% mai mul\u0163i dec\u00e2t femeile. Majoritatea celor care cump\u0103r\u0103 lunar produse online au v\u00e2rste cuprinse \u00eentre 30-39 de ani \u015fi un nivel ridicat de educa\u0163ie \u015fi statut social.<\/p>\n
\nDintre cei care au f\u0103cut cump\u0103r\u0103turi online cel pu\u0163in odat\u0103 la trei luni, peste jum\u0103tate au achizi\u0163ionat produse electronice sau electrocasnice (55%). Acestea sunt urmate de produsele de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte (45%), parfumuri \u015fi produse cosmetice (39%), c\u0103r\u0163i sau CD-uri (27%), juc\u0103rii sau jocuri (17%), produse pentru \u00eengrijirea locuin\u0163ei (8%) \u015fi produse alimentare (7%).<\/p>\n
\nElectronicele \u015fi electrocasnicele sunt preferate \u00eendeosebi de b\u0103rba\u0163ii cu v\u00e2rste cuprinse \u00eentre 40-60 de ani \u015fi un nivel de educa\u0163ie mediu \u015fi sc\u0103zut. \u00cembr\u0103c\u0103mintea \u015fi \u00eenc\u0103l\u0163\u0103mintea sunt cump\u0103rate online cu preponderen\u0163\u0103 de c\u0103tre femei cu v\u00e2rste cuprinse \u00eentre 18-29 de ani \u015fi cu un nivel \u00eenalt de educa\u0163ie. Parfumurile \u015fi produsele cosmetice sunt preferate tot de aceea\u015fi categorie de public, dar \u015fi din categoria de v\u00e2st\u0103 40-60 de ani.<\/p>\n
\nSe constat\u0103, de asemenea, c\u0103 CD-urile \u015fi c\u0103r\u0163ile sunt cump\u0103rate cu prec\u0103dere de persoanele cu nivel \u00eenalt de educa\u0163ie \u015fi statut social, at\u00e2t b\u0103rba\u0163i, c\u00e2t \u015fi femei, cu v\u00e2rste cuprinse \u00eentre 40-60 de ani.<\/p>\n
\n“Pentru juc\u0103rii sau jocuri pentru copii, se remarc\u0103 \u00een mod semnificatriv categoria de v\u00e2rst\u0103 30-39 de ani, ne\u00eenregistr\u00e2ndu-se \u00eens\u0103 diferen\u0163e de gen ori la nivel de educa\u0163ie \u015fi statut social. Produsele alimentare \u015fi cele pentru \u00eengrijirea locuin\u0163ei sunt achizi\u0163ionate online cu predilec\u0163ie de persoanele cu un statut social sc\u0103zut”, a declarat Ioana Bogus, Client Service Manager Exact Cercetare \u015fi Consultan\u0163\u0103.<\/p>\n
\nVolumul e\u015fantionului pe care s-a f\u0103cut studiul a fost de 1.261 de persoane, care au r\u0103spuns la chestionarul Exact Cercetare \u015fi Consultan\u0163\u0103.<\/p>\n
\nSpecializat\u0103 \u00een domeniul cercet\u0103rii de pia\u0163\u0103, al sondajelor de opinie \u015fi al consultan\u0163ei \u00een marketing, Exact Cercetare \u015fi Consultan\u0163\u0103, este parte a BBDO Group.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cei mai mul\u0163i rom\u00e2ni opteaz\u0103 pentru cump\u0103r\u0103turi online o dat\u0103 la trei luni, iar electronicele \u015fi electrocasnicele, urmate de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte, se afl\u0103 \u00een topul produselor achizi\u0163ionate online, potrivit unui studiu al firmei Exact Cercetare \u015fi Consultan\u0163\u0103 transmis joi MEDIAFAX.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10129,539,173],"class_list":["post-111287","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cumparaturi","tag-online","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111287"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111287\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}