{"id":1112,"date":"2005-10-10T17:51:00","date_gmt":"2005-10-10T17:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1112"},"modified":"2026-04-02T07:14:44","modified_gmt":"2026-04-02T07:14:44","slug":"cine-este-philippe-bernard","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1112","title":{"rendered":"Cine este Philippe Bernard?"},"content":{"rendered":"

In douazeci de ani de cariera, Philippe Bernard a ajuns de pe pozitia de media planner pe cea de presedinte al Initiative pe regiuni: Europa, Orientul Mijlociu si Africa<\/st1:place>.<\/P>

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INCEPUTURI: Si-a inceput cariera ca media planner la Havas, in anii ””80. S-a mutat apoi la agentiile de publicitate franceze RSCG si Havas, inainte de a se alatura echipei Lowe – pe atunci Lintas Group – in calitate de Account Executive. <\/P>

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PROMOVARE: A fost repede promovat pe pozitii de Senior Account. La scurt timp, a fost desemnat sa conduca agentii cheie si zone strategice in cadrul retelei europene, cum ar fi Belgia, Franta, Spania si Marea Britanie. <\/P>

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MANAGEMENT: Bernard a fost numit in functia de presedinte al operatiunilor Lowe in Europa in 2001. In paralel, a fost si presedinte al Lowe Franta. <\/P>

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IN PREZENT: Actualmente, este presedintele Initiative pentru Europa, Orientul Mijlociu si Africa<\/st1:place> (functie pe care o detine din aprilie 2004). Inainte de a ocupa aceasta pozitie, Bernard a fost presedintele Lowe&Partners Worldwide pe Europa.<\/P>

<\/SPAN> <\/P>

RESEDINTA: Londra <\/P>

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EXPERIENTA: A lucrat pentru clienti ca Unilever, Nestle, Coca-Cola si Air France<\/st1:place><\/st1:country-region>.<\/P>

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PLUSURI: Clienti castigati de Initiative in 2005: Johnson Wax, Easy Grap (operator de turism pe Internet), BMW Portugalia, CreditSuisse Worldwide, Samsonite. <\/P>

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MINUSURI: Printre clientii pierduti de Initiative se numara Unilever Europe (400 de milioane de dolari), care a trecut anul trecut la Mindshare (WPP) ; Maybelline, L”Oreal USA (75 milioane de dolari), care a fost castigat in primavara de ZenithOptimedia (Publicis). Iar IPG a pierdut Bank of America si parte din General Motors, informeaza AdWeek<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

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