{"id":111185,"date":"2014-09-01T17:42:35","date_gmt":"2014-09-01T17:42:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=111185"},"modified":"2014-09-01T17:42:35","modified_gmt":"2014-09-01T17:42:35","slug":"praktiker-reia-extinderea-si-deschide-saptamana-viitoare-un-prim-magazin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=111185","title":{"rendered":"Praktiker reia extinderea \u015fi deschide s\u0103pt\u0103m\u00e2na viitoare un prim magazin"},"content":{"rendered":"<p>\nAstfel, re\u0163eaua Praktiker ajunge la 28 de magazine la nivel na\u0163ional. P\u00e2n\u0103 la sf\u00e2r\u015fitul anului, retailerul va mai deschide un magazin la Giurgiu.<\/p>\n<p>\nUltima deschidere Praktiker a avut loc \u00een 2010, la Boto\u015fani.<\/p>\n<p>\n<strong>\u00cen februarie, grupul german Praktiker a v\u00e2ndut opera\u0163iunile din Rom\u00e2nia (cele 27 de magazine) firmei Search Chemicals, de\u0163inut\u0103 de Susli, activ\u0103 \u00een domeniul construc\u0163iilor.<\/strong><\/p>\n<p>\nLa vremea respectiv\u0103, noul proprietar al Praktiker anun\u0163a c\u0103 vrea s\u0103 relanseze \u00een septembrie brandul, pentru care are drept de folosire nelimitat\u0103, \u015fi spunea c\u0103 afacerea a fost gestionat\u0103 foarte prost de c\u0103tre fo\u015ftii proprietari, care pl\u0103teau anual chirii de 24 milioane de euro pentru spa\u0163iile ocupate de 24 de magazine.<\/p>\n<p>\nCele mai multe magazine au fost deschise \u00eentre 2005 \u015fi 2008, perioada de boom imobiliar. Afacerile compa\u00adniei de bricolaj, liderul pie\u0163ei p\u00e2n\u0103 \u00een 2009 (258 milioane de euro cifr\u0103 de afaceri), s-au redus \u00een 2012 la jum\u0103tate fa\u0163\u0103 de maximul atins \u00een 2008 (306 milioane de euro), \u00een timp ce pierderile cumulate \u00een ultimii patru ani s-au ridicat la 48 de milioane de euro.<\/p>\n<p>\nRecent, compania a anun\u0163at c\u0103 a \u00eencheiat primul semestru cu un profit opera\u0163ional de 12 milioane lei \u015fi c\u0103 are un plan de extindere cu 18 magazine \u00een urm\u0103torii doi ani.<\/p>\n<p>\n\u00cembun\u0103t\u0103\u0163irea rezultatelor financiare anun\u0163at\u0103 de companie este pus\u0103 pe seama optimiz\u0103rii de costuri pe servicii \u015fi utilit\u0103\u0163i \u015fi renegocierilor care au vizat at\u00e2t contractele de chirie cu proprietarii, c\u00e2t \u015fi contractele cu furnizorii de marf\u0103 \u015fi servicii, ob\u0163in\u00e2ndu-se pre\u0163uri de achizi\u0163ie \u015fi termene de plat\u0103 mai bune.<\/p>\n<p>\nPraktiker concureaz\u0103 pe pia\u0163a rom\u00e2neasc\u0103 cu retaileri precum Ambient, Dedeman, Hornbach, Mr. Bricolage, Kingfisher \u015fi Leroy Merlin.<\/p>\n<p>\nPia\u0163a rom\u00e2neasc\u0103 a retailului de bricolaj traverseaz\u0103 o perioad\u0103 dificil\u0103, marcat\u0103 de retrageri \u015fi consolidare.<\/p>\n<p>\nGrupul britanic Kingfisher a preluat anul trecut, de la grupul francez Besson, magazinele Bricostore din Rom\u00e2nia, care sunt transformate \u00een Brico Depot. Retailerul german Obi a \u00eenchis toate cele \u015fapte magazine de pe pia\u0163a rom\u00e2nesc\u0103, unde a \u00eenregistrat pierderi \u00een fiecare dintre ultimii ani \u00eencep\u00e2nd cu 2008, c\u00e2nd a deschis primul magazin.<\/p>\n<p>\n\u00cen acela\u015fi timp, Leroy Merlin va prelua cele 15 magazine bauMax, trnzac\u0163ia fiind \u00een prezent analizat\u0103 de Consiliul Concuren\u0163ei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omul de afaceri Omer Susli, care a preluat la \u00eenceputul anului magazinele de bricolaj Praktiker, reia extinderea re\u0163elei \u015fi deschide s\u0103pt\u0103m\u00e2na viitoare, \u00een 12 septembrie, o unitate la T\u00e2rgu-Jiu, potrivit unui anun\u0163 al companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8301,8192],"class_list":["post-111185","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-magazin","tag-praktiker"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111185"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/111185\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}