\nCompania Malaysia Airlines se confrunt\u0103 cu grave probleme financiare, datorit\u0103 \u00een mare m\u0103sur\u0103 celor dou\u0103 tragedii aviatice \u00een care a fost implicat\u0103. \u00cen ultimele s\u0103pt\u0103m\u00e2ni, mai mul\u0163i pasageri au postat fotografii cu aeronavele zbur\u00e2nd cu mai pu\u0163in de jum\u0103tate din locuri ocupate.<\/p>\n
\n\u00cen martie, zborul 370 de la Kuala Lumpur la Beijing a disp\u0103rut, iar soarta celor 227 de pasageri r\u0103m\u00e2ne un mister. \u00cen iulie, zborul 17 de la Amsterdam la Kuala Lumpur a fost dobor\u00e2t deasupra Ucrainei, iar cei 283 de pasageri au murit. Aceste dou\u0103 accidente au fost suficiente pentru ca tot mai mul\u0163i c\u0103l\u0103tori s\u0103 aleag\u0103 alte companii aeriene, \u00een ciuda campaniilor de marketing desf\u0103\u015furate de malaezieni.<\/p>\n
\nCompania a \u00eenregistrat pierderi \u00een ultimii cinci ani, \u00eens\u0103 a continuat s\u0103 opereze \u00een ciuda acestui fapt. \u00cencep\u00e2nd cu luna august, Malaysia Airlines a m\u0103rit comisionul oferit agen\u0163iilor de turism de la 6 la 11% \u015fi a redus considerabil pre\u0163ul biletelor, \u00eens\u0103 rezultatele nu sunt \u00eencurajatoare. Un zbor cu Malaysia Airlines \u00eentre Kuala Lumpur \u015fi Beijing cost\u0103 238 de dolari, fa\u0163\u0103 de un pre\u0163 mediu de 500 de dolari oferit de celelalte linii.<\/p>\n
\nLa \u00eenceputul lunii august, compania de stat Khazanah Nasional a anun\u0163at c\u0103 va achizi\u0163iona pachetul de 31% pe care nu \u00eel de\u0163ine \u00eenc\u0103 din ac\u0163iunile companiei, devenind astfel unic ac\u0163ionar. Fondul de investi\u0163ii de\u0163inut de statul malaezian va cheltui aproape 450 de milioane de dolari pentru a r\u0103scump\u0103ra ac\u0163iunile operatorului aerian \u00een vederea delist\u0103rii de pe burs\u0103. Pre\u0163ul oferit de fondul Khazanah Nasional este cu 12,5% mai mare dec\u00e2t cea mai recent\u0103 cota\u0163ie bursier\u0103 a companiei MAS.<\/p>\n
\nSpeciali\u015ftii estimeaz\u0103 c\u0103, p\u00e2n\u0103 la sf\u00e2r\u015fitul acestui an, Malaysia Airlines va trece printr-un amplu complex de rebranding.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Malaysia Airlines se confrunt\u0103 cu grave probleme financiare, datorit\u0103 \u00een mare m\u0103sur\u0103 celor dou\u0103 tragedii aviatice \u00een care a fost implicat\u0103. \u00cen ultimele s\u0103pt\u0103m\u00e2ni, mai mul\u0163i pasageri au postat fotografii cu aeronavele zbur\u00e2nd cu mai pu\u0163in de jum\u0103tate din locuri ocupate. \u00cen martie, zborul 370 de la Kuala Lumpur la Beijing a disp\u0103rut, iar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,23794,214,26244,24812,272,32949,14062,16852,8617,461,5248],"class_list":["post-110984","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-august","tag-avioane","tag-beijing","tag-cauza","tag-companie","tag-confrunta","tag-fotografii","tag-implicare","tag-pasageri","tag-pierdere","tag-zbor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110984"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110984\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}