{"id":110843,"date":"2014-08-23T14:15:42","date_gmt":"2014-08-23T14:15:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=110843"},"modified":"2014-08-23T14:15:42","modified_gmt":"2014-08-23T14:15:42","slug":"bilantul-heineken-din-timpul-crizei-profituri-cumulate-de-peste-200-de-milioane-de-euro-trei-sefi-si-o-fabrica-mai-putin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=110843","title":{"rendered":"Bilan\u0163ul Heineken din timpul crizei: profituri cumulate de peste 200 de milioane de euro, trei \u015fefi \u015fi o fabric\u0103 mai pu\u0163in"},"content":{"rendered":"

\nHeineken, unul dintre cei mai mari produc\u0103tori locali de bere, a realizat profituri cumulate de peste 200 mil. euro \u00een perioada 2008-2013, fiind singurul berar care a r\u0103mas pe plus \u00een fiecare dintre ace\u015fti ani, \u00een condi\u0163i\u00adile \u00een care ceilal\u0163i juc\u0103tori s-au luptat cu pierderile. Olandezii au realizat marje de profit cuprinse \u00eentre 8 \u015fi 18%, iar cu acestea au devenit cel mai profitabil berar activ pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n

Prezen\u0163i pe o pia\u0163\u0103 considerat\u0103 de oligopol de c\u0103tre Consiliului Concuren\u0163ei, Heineken are \u00een portofoliu 23 de m\u0103rci de bere, cel mai extins portofoliu local, care acoper\u0103 toate segmentele. Doar doi ani de sc\u0103dere a avut Heineken \u00een Rom\u00e2nia \u00een intervalul analizat, ultimul fiind 2013, c\u00e2nd afacerile s-au contractat cu aproximativ 5%.<\/p>\n

Reprezentan\u0163ii Heineken nu au f\u0103cut niciun comentariu pe marginea rezultatelor din aceast\u0103 perioad\u0103 p\u00e2n\u0103 la \u00eenchiderea edi\u0163iei.<\/p>\n

\nCiti\u0163i mai multe pe<\/a> www.zf.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken, unul dintre cei mai mari produc\u0103tori locali de bere, a realizat profituri cumulate de peste 200 mil. euro \u00een perioada 2008-2013, fiind singurul berar care a r\u0103mas pe plus \u00een fiecare dintre ace\u015fti ani, \u00een condi\u0163i\u00adile \u00een care ceilal\u0163i juc\u0103tori s-au luptat cu pierderile. Olandezii au realizat marje de profit cuprinse \u00eentre 8 \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,7215,182,280,8168,19981,4638,32991,8327,20063,19707],"class_list":["post-110843","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-bilant","tag-criza","tag-fabrica","tag-heineken","tag-perioada","tag-profit","tag-realizare","tag-scadere","tag-sefi","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110843"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110843\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}