{"id":110535,"date":"2014-08-14T15:05:35","date_gmt":"2014-08-14T15:05:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=110535"},"modified":"2014-08-14T15:05:35","modified_gmt":"2014-08-14T15:05:35","slug":"romtelecom-si-cosmote-isi-vor-schimba-denumirea-legala-si-vor-actiona-sub-brandul-telekom-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=110535","title":{"rendered":"Romtelecom \u015fi Cosmote \u00ee\u015fi vor schimba denumirea legal\u0103 \u015fi vor ac\u0163iona sub brandul Telekom Romania"},"content":{"rendered":"<p>\n&#8220;<strong>Ca urmare a deciziilor adun\u0103rilor generale ale ac\u0163ionarilor ale fiec\u0103rei companii, Romtelecom \u015fi Cosmote Rom\u00e2nia anun\u0163\u0103 noile denumiri oficiale. Astfel, \u00eencep\u00e2nd cu jum\u0103tatea lunii septembrie, Romtelecom \u015fi Cosmote Rom\u00e2nia vor comunica sub acela\u015fi brand: Telekom Romania<\/strong>, \u00een timp ce denumirile legale vor fi Telekom Romania Communications SA (\u00een loc de Romtelecom SA), respectiv Telekom Romania Mobile Communications SA (\u00een loc de Cosmote Romanian Mobile Telecommunications SA)&#8221;, se arat\u0103 \u00eentr-un comunicat comun al celor doi operatori.<\/p>\n<p>\nCei doi operatori rom\u00e2ni sunt controla\u0163i de grupul elen OTE. La r\u00e2ndul s\u0103u, OTE este controlat de grupul german Deutsche Telekom, care de\u0163ine 40% din ac\u0163iuni.<\/p>\n<p>\nPentru a pune \u00een practic\u0103 schimb\u0103rile implicate de noul brand comun, peste 2.000 de persoane lucreaz\u0103 la peste 100 de proiecte complexe de marketing, v\u00e2nz\u0103ri, IT, resurse umane sau din domeniul imobiliar.<\/p>\n<p>\nPotrivit datelor din comunicat, un num\u0103r de 43 de magazine corporate vor fi renovate \u00een \u00eentregime \u00een acest an, \u00een linie cu identitatea \u015fi grafica noului brand.<\/p>\n<p>\n&#8220;Dintre acestea, \u015fapte concept stores vor oferi clien\u0163ilor o experien\u0163\u0103 interactiv\u0103, hi-tech, conform standardelor Deutsche Telekom&#8221;, se men\u0163ioneaz\u0103 \u00een comunicat.<\/p>\n<p>\nDe asemenea, cei doi operatori vor avea un singur call centre, un singur website \u015fi o singur\u0103 prezen\u0163\u0103 \u00een social media pentru to\u0163i utilizatorii de servicii fixe sau mobile.<\/p>\n<p>\nRomtelecom este unul dintre cei mai mari operatori locali de telecomunica\u0163ii. Ac\u0163ionari sunt grupul elen OTE &#8211; 54,01% \u015fi Ministerul pentru Societatea Informa\u0163ional\u0103 &#8211; 44,99%.<\/p>\n<p>\nAnul trecut, compania a raportat venituri totale de 609,5 milioane de euro, \u00een sc\u0103dere cu 1,6% fa\u0163\u0103 de 2012.<\/p>\n<p>\nProfitul opera\u0163ional \u00eenainte de dob\u00e2nzi, taxe, deprecieri \u015fi amortiz\u0103ri (EBITDA) a fost de 147,7 milioane de euro la nivelul \u00eentregului an, \u00een sc\u0103dere cu 11,1% comparativ cu 2012.<\/p>\n<p>\nCosmote Rom\u00e2nia este al treilea juc\u0103tor de pe pia\u0163a de telefonie mobil\u0103, dup\u0103 Orange Rom\u00e2nia \u015fi Vodafone Rom\u00e2nia.<\/p>\n<p>\n\u00cen 2013, veniturile au sc\u0103zut cu 0,9%, la 458,5 milioane de euro.<\/p>\n<p>\nProfitul opera\u0163ional pro forma \u00eenainte de dob\u00e2nzi, taxe, deprecieri \u015fi amortiz\u0103ri (EBITDA) a fost 119 milioane de euro, cu aproape 1% mai redus fa\u0163\u0103 de 2012.<\/p>\n<p>\nOperatorul mobil are ca ac\u0163ionari pe Cosmote Group, parte a OTE Group &#8211; 70% \u015fi Romtelecom &#8211; 30%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romtelecom \u015fi Cosmote Rom\u00e2nia \u00ee\u015fi vor schima denumirea legal\u0103 \u00een Telekom Romania Communications, respectiv Telekom Romania Mobile Communications \u015fi vor activa, \u00eencep\u00e2nd cu jum\u0103tatea lunii septembrie, sub brandul Telekom Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,4511,7898],"class_list":["post-110535","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-cosmote","tag-romtelecom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110535"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110535\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}