{"id":110175,"date":"2014-08-04T16:18:57","date_gmt":"2014-08-04T16:18:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=110175"},"modified":"2014-08-04T16:18:57","modified_gmt":"2014-08-04T16:18:57","slug":"takko-hainele-contrafacute-pierd-teren-in-fata-marcilor-romanii-mai-atenti-la-raportul-calitate-pret","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=110175","title":{"rendered":"Takko: Hainele contraf\u0103cute pierd teren \u00een fa\u0163a m\u0103rcilor. Rom\u00e2nii, mai aten\u0163i la raportul calitate\/pre\u0163"},"content":{"rendered":"<p>\n&#8220;Se poate remarca o schimbare u\u015foar\u0103 \u00een bine c\u00e2nd vine vorba de comportamentul rom\u00e2nilor. Se vede c\u0103 au \u00eenceput s\u0103 acorde mai mult\u0103 aten\u0163ie raportului calitate-pre\u0163.<strong> Pia\u0163a neagr\u0103 \u00eencet, \u00eencet pierde teren, hainele contraf\u0103cute nu \u00eei mai atrag pe clien\u0163i, ace\u015ftia orient\u00e2ndu-se spre brandurile cunoscute<\/strong>&#8220;, a declarat Ulmean pentru MEDIAFAX.<\/p>\n<p>\nEl precizeaz\u0103 \u00eens\u0103 c\u0103 pia\u0163a rom\u00e2neasc\u0103 r\u0103m\u00e2ne \u00een continuare sensibil\u0103 \u00een privin\u0163a costurilor. Potrivit unor declara\u0163ii anterioare, suma medie pe care o aloc\u0103 rom\u00e2nii pentru acest segment este de doar 300 lei anual.<\/p>\n<p>\n&#8220;\u0162in\u00e2nd cont \u00een permanen\u0163\u0103 de nevoile clientului \u015fi schimb\u0103rile constante \u00een comportamentul de cump\u0103rare, avem grij\u0103 s\u0103 updat\u0103m imaginea de brand \u00een mod constant. \u00cen viitor, pozi\u0163ionarea de brand va fi construit\u0103 \u015fi mai puternic \u00een jurul femeilor&#8221;, a ar\u0103tat Ulmean.<\/p>\n<p>\n\u00cen ceea ce prive\u015fte planurile de extindere, re\u0163eaua Takko, care cuprinde \u00een prezent 60 de magazine, va inaugura patru unit\u0103\u0163i noi p\u00e2n\u0103 la sf\u00e2r\u015fitul anului, miz\u00e2nd pe ora\u015fele mici \u015fi mijlocii.<\/p>\n<p>\n<strong>&#8220;Sunt \u00een continuare numeroase oportunit\u0103\u0163i de dezvoltare \u00een ora\u015fele mici \u015fi mijlocii, iar p\u00e2n\u0103 la finalul anului vor fi deschise \u00eenc\u0103 patru magazine Takko. (&#8230;) \u00cen acest an s-au efectuat \u015fi trei reloc\u0103ri, este vorba de magazinele din Suceava, Buz\u0103u \u015fi Vaslui, \u015fi doar o \u00eenchidere, \u00een Constan\u0163a&#8221;, a ar\u0103tat Ulmean.<\/strong><\/p>\n<p>\nDe la \u00eenceputul anului, Takko a bifat deschideri \u00een Sf\u00e2ntu Gheorghe \u015fi Petro\u015fani, iar urm\u0103toarea inaugurare este planificat\u0103 pentru 4 septembrie \u00een Bucure\u015fti, \u00een centrul comercial Vulcan Strip Mall.<\/p>\n<p>\nReferitor la deschiderea de magazine \u00een zonele centrale ale ora\u015felor, Ulmean a precizat c\u0103 aceasta a fost ad\u0103ugat\u0103 \u00een planul strategic de extindere al companiei.<\/p>\n<p>\n&#8220;Magazinele Takko sunt \u00een general localizate la periferia ora\u015fului, \u00een malluri sau centre comerciale. Pentru c\u0103 vrem s\u0103 fim acolo unde sunt clien\u0163ii no\u015ftri, centrele comerciale urbane, \u00een loca\u0163iile centrale din zonele urbane, au fost ad\u0103ugate \u00een planul strategic de extindere. Loca\u0163iile spre care tindem au \u00een jur de 400-550 metri p\u0103tra\u0163i&#8221;, a men\u0163ionat \u015feful Takko Fashion Rom\u00e2nia.<\/p>\n<p>\n<strong>Potrivit unor declara\u0163ii anterioare, planul retailerului german pentru pia\u0163a rom\u00e2neasc\u0103 este s\u0103 ajung\u0103 la o re\u0163ea a 100 de magazine.<\/strong><\/p>\n<p>\nBrandul Takko este prezent pe pia\u0163a din Rom\u00e2nia din 2007, c\u00e2nd a deschis primul magazin la Arad. \u00cen acest moment, Takko are magazine \u00een Bucure\u015fti, Sighetu Marma\u0163iei, Satu Mare, Oradea, Cluj, Reghin, T\u00e2rgu Mure\u015f, Odorheiu Secuiesc, Arad, Alba Iulia, Media\u015f, Timi\u015foara, Deva, Re\u015fita, Drobeta-Turnu Severin, Craiova, Sibiu, R\u00e2mnicu V\u00e2lcea, F\u0103g\u0103ra\u015f, Bra\u015fov, Ploie\u015fti, C\u00e2mpina, Giurgiu, Slobozia, Buz\u0103u, Constan\u0163a, Gala\u0163i, Tecuci, Bac\u0103u, Vaslui, Piatra Neam\u0163, Roman, Ia\u015fi, Suceava, Boto\u015fani, Alexandria, Caransebe\u015f, Medgidia, Sf\u00e2ntu Gheorghe \u015fi Petro\u015fani.<\/p>\n<p>\nCosmin Ulmean spune c\u0103 \u00een momentul de fa\u0163\u0103 Takko nu are \u00een plan deschiderea unui magazin online.<\/p>\n<p>\nPotrivit datelor de la Ministerul Finan\u0163elor, Takko Fashion Rom\u00e2nia a raportat pentru 2013 o cifr\u0103 de afaceri de 125,25 milioane lei (28,3 milioane euro), \u00een cre\u015ftere cu 7,5% comparativ cu anul anterior, \u015fi pierderi de 6 milioane lei (1,3 milioane euro), cu 38% mai mici fa\u0163\u0103 de 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nii au \u00eenceput s\u0103 acorde mai mult\u0103 aten\u0163ie raportului calitate-pre\u0163 \u00een ceea ce prive\u015fte hainele, pia\u0163a neagr\u0103 pierz\u00e2nd \u00eencet, \u00eencet teren \u00een fa\u0163a brandurilor cunoscute, spune Cosmin Ulmean, directorul general al re\u0163elei Takko, care va deschide patru magazine noi p\u00e2n\u0103 la sf\u00e2r\u015fitul anului.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7281,8199,387,7387,37538],"class_list":["post-110175","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-extindere","tag-haine","tag-magazine","tag-marci","tag-takko-fashion"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110175"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110175\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}