{"id":110132,"date":"2014-08-03T18:21:33","date_gmt":"2014-08-03T18:21:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=110132"},"modified":"2014-08-03T18:21:33","modified_gmt":"2014-08-03T18:21:33","slug":"proctergamble-vrea-sa-renunte-la-aproximativ-100-de-branduri-pentru-reducerea-costurilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=110132","title":{"rendered":"Procter&#038;Gamble vrea s\u0103 renun\u0163e la aproximativ 100 de branduri, pentru reducerea costurilor"},"content":{"rendered":"<p>\nCele 70-80 de branduri care vor r\u0103m\u00e2ne \u00een portofoliul P&#038;G au reprezentat 90% din v\u00e2nz\u0103ri \u015fi peste 95% din profitul companiei din ultimii trei ani, a declarat directorul general al companiei, A.G. Lafley, relateaz\u0103 <a href=\"http:\/\/bloomberg.com\" target=\"_blank\">Bloomberg<\/a>.<\/p>\n<p>\nEl a ar\u0103tat c\u0103 reevalueaz\u0103 portofoliul de branduri al companiei \u015fi a \u00eenceput deja s\u0103 restr\u00e2ng\u0103 opera\u0163iunile grupului.<\/p>\n<p>\nP\u00e2n\u0103 \u00een prezent, cea mai notabil\u0103 decizie a fost v\u00e2nzarea diviziei produc\u0103toare de alimente pentru animale, pentru 2,9 miliarde de dolari.<\/p>\n<p>\n\u00centre cele mai importante branduri ale companiei se afl\u0103 detergen\u0163ii Tide, scutecele Pampers, pasta de din\u0163i Crest \u015fi aparatele de ras Gillette.<\/p>\n<p>\n<strong>&#8220;Va fi o companie mai mic\u0103 \u015fi mai pu\u0163in complicat\u0103, care va fi mai u\u015for de operat&#8221;, a spus Lafley la o conferin\u0163\u0103 cu anali\u015ftii.<\/strong><\/p>\n<p>\nEl a refuzat ulterior, \u00eentr-un interviu, s\u0103 identifice brandurile la care se va renun\u0163a.<\/p>\n<p>\n<strong>&#8220;Vom vinde un brand de peste 1 miliard de dolari, dac\u0103 nu mai este strategic. Nu vindem mu\u015ftele de pe coada c\u00e2inelui&#8221;, a spus \u015feful P&#038;G.<\/strong><\/p>\n<p>\n\u00centre brandurile care ar putea fi v\u00e2ndute se num\u0103r\u0103 Ausonia, Discreet, Blend-a-Dent, Braun, Oral-B \u015fi Rindex, care realizeaz\u0103 fiecare v\u00e2nz\u0103ri de sub 100 de milioane de dolari, consider\u0103 Ali Dibadj, analist la Sanford C. Bernstein \u00een New York.<\/p>\n<p>\nV\u00e2nz\u0103rile P&#038;G au sc\u0103zut cu 1%, la 20,2 miliarde de dolari, \u00een trimestrul al patrulea, \u00eencheiat la 30 iunie. Anali\u015ftii anticipau v\u00e2nz\u0103ri de 20,5 miliarde de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter&#038;Gamble, cel mai mare produc\u0103tor de bunuri de consum la nivel mondial, inten\u0163ioneaz\u0103 s\u0103 v\u00e2nd\u0103 sau s\u0103 renun\u0163e la circa 100 de branduri, \u00een urm\u0103torii doi ani, pentru a reduce costurile \u015fi a se concentra pe cele mai importante linii de produse.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,10826],"class_list":["post-110132","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-proctergamble"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110132"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/110132\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}