{"id":10984,"date":"2008-06-18T15:51:45","date_gmt":"2008-06-18T15:51:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=10984"},"modified":"2026-04-02T11:50:30","modified_gmt":"2026-04-02T11:50:30","slug":"zarea-investeste-13-mil-euro-in-milcov","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=10984","title":{"rendered":"Zarea investeste 13 mil. euro in Milcov"},"content":{"rendered":"<p><strong>Milcov <\/strong>este o marca inregistrata a companiei <strong>Zarea S.A.<\/strong> inca din 1968, timp in care produsul a primit mai multe premii interne si internationale. Recent, brandul Milcov s-a aflat in centru unui litigiu comercial intre societatile Zarea SA si Vincon Vrancea, justitia romana dand o sentinta definitiva prin care interzicea societatii vrancene sa mai produca si sa comercializeze bauturi sub brandul Milcov. <\/p>\n<p>In urma acestui proces, produsul a fost relansat in 2007 printr-o activitate foarte complexa care in final a avut ca rezultat crearea un nou concept, &ldquo;noul Milcov de la Zarea&rdquo;, investitia ridicandu-se la peste 6 milioane euro. In acest an este prevazut un buget de promovare de peste 7 milioane euro, valoare de ratecard, care include activitati de ATL si BTL, POSM, promotii catre distribuitori, listari in retelele internationale. <\/p>\n<p>Conform unui studiu <strong>MEMRB<\/strong>, in perioada aprilie 2007-martie 2008, vanzarile la coniacul Milcov au crescut cu 13% comparativ cu anul anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu prilejul implinirii a patru decenii de existenta pe piata romaneasca a brandy-ului Milcov, producatorul Zarea S.A. a anuntat o cifra de investitii in activitati de marketing de 13 milioane de euro<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6278,149,7178,10187,444,9552],"class_list":["post-10984","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-fmcg","tag-investitii","tag-marketing","tag-milcov","tag-promovare","tag-zarea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10984"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10984\/revisions"}],"predecessor-version":[{"id":31897,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/10984\/revisions\/31897"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}