{"id":109804,"date":"2014-07-27T13:52:06","date_gmt":"2014-07-27T13:52:06","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=109804"},"modified":"2014-07-27T13:52:06","modified_gmt":"2014-07-27T13:52:06","slug":"box-office-ul-chinezesc-a-ajuns-la-aproape-patru-miliarde-de-dolari-iar-hollywood-trebuie-sa-se-adapteze-situatiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=109804","title":{"rendered":"Box Office-ul chinezesc a ajuns la aproape patru miliarde de dolari, iar Hollywood trebuie s\u0103 se adapteze situa\u0163iei"},"content":{"rendered":"<div>\nBox office-ul din China a crescut cu 27% \u00een 2013, ajung\u00e2nd la suma de 3,6 miliarde de dolari. Chiar dac\u0103 pia\u0163a din Statele Unite r\u0103m\u00e2ne prima, cu 11 miliarde de dolari anual, tot mai multe companii \u00eencearc\u0103 s\u0103 \u00ee\u015fi modifice strategie pentru a fi c\u00e2t mai aproape de preferin\u0163ele asiaticilor.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nFilme precum &#8220;Transformers: Age of extinction&#8221;,&#8221; X-Men: Days of future past&#8221; sau&#8221;Wolverine&#8221; au introdus actori asiatici pentru a atrage c\u00e2t mai mult\u0103 lume \u00een cinematografe. Alte case de produc\u0163ie au preferat s\u0103 filmeze direct \u00een Asia pentru a beneficia de un marketing mult mai puternic pe aceast\u0103 pia\u0163\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCompania Marvel a folosit chiar o strategie inventiv\u0103: \u00een &#8220;Iron Man 3&#8221;, ace\u015ftia au introdus scene cu o cunoscut\u0103 vedet\u0103 asiatic\u0103 doar \u00een varianta care a rulat \u00een China \u015fi Japonia.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nSpeciali\u015ftii estimeaz\u0103 c\u0103 acest fenomen va deveni din ce \u00een ce mai vizibil, astfel \u00eenc\u00e2t nu ar trebui s\u0103 mire pe nimeni dac\u0103 \u00een urm\u0103torii ani tot mai multe francize se vor &#8220;muta&#8221; \u00een Asia.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Box office-ul din China a crescut cu 27% \u00een 2013, ajung\u00e2nd la suma de 3,6 miliarde de dolari. Chiar dac\u0103 pia\u0163a din Statele Unite r\u0103m\u00e2ne prima, cu 11 miliarde de dolari anual, tot mai multe companii \u00eencearc\u0103 s\u0103 \u00ee\u015fi modifice strategie pentru a fi c\u00e2t mai aproape de preferin\u0163ele asiaticilor. &nbsp; Filme precum &#8220;Transformers: Age [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12704,12320,6545,201,246,4912,10884,161,60,222],"class_list":["post-109804","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adaptare","tag-box-office","tag-china","tag-companii","tag-crestere","tag-hollywood","tag-incercare","tag-miliarde","tag-piata","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109804"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109804\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}