{"id":109724,"date":"2014-07-25T09:00:00","date_gmt":"2014-07-25T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=109724"},"modified":"2014-07-25T09:00:00","modified_gmt":"2014-07-25T09:00:00","slug":"povestea-lui-henri-nestle","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=109724","title":{"rendered":"Povestea lui Henri Nestl\u00e9"},"content":{"rendered":"<p>\nHenri Nestl\u00e9 a fost un cofetar elve\u0163ian \u015fi cel care a fondat Nestl\u00e9, cel mai mare produc\u0103tor de alimente \u015fi b\u0103uturi din lume. El este cunoscut \u015fi drept unul dintre cei mai importan\u0163i creatori ai laptelui condensat.<\/p>\n<p>\nHenri Nestl\u00e9, numit la na\u015ftere Heinrich Nestle, a fost al 11-lea copil al lui Johann Ulrich Matthias Nestle \u015fi al Annei-Maria Catharina Ehemann. S-a n\u0103scut la 10 august 1814, la Frankfurt, \u00een Germania. La 22 de ani \u015fi-a \u00eencheiat stagiul de patru ani de ucenicie la un farmacist \u015fi p\u00e2n\u0103 \u00een 1839 a fost autorizat s\u0103 desf\u0103\u015foare experimente chimice, s\u0103 prescrie re\u0163ete \u015fi s\u0103 v\u00e2nd\u0103 medicamente. P\u00e2n\u0103 la acest moment, c\u00e2nd \u00eemplinise 25 de ani, \u00ee\u015fi schimbase deja numele, pentru a se adapta mai bine la zona \u00een care locuia, adic\u0103 \u00een Vevey, Elve\u0163ia, un ora\u015f \u00een care se vorbe\u015fte francez\u0103.<\/p>\n<p>\n\u00cen 1843 el a investit \u00een produc\u0163ia de ulei de rapi\u0163\u0103, una dintre cele mai progresiste industrii la acea vreme. S-a implicat \u015fi \u00een alte arii industriale, cum ar fi produc\u0163ia de lichioruri, rom, absint, o\u0163et \u015fi ulei de nuci, folosit la acea vreme la l\u0103mpile de iluminat. A \u00eenceput s\u0103 \u00eembutelieze \u015fi s\u0103 v\u00e2nd\u0103 ape minerale \u015fi limonad\u0103, dar \u00een perioada crizei din 1845-1847 Nestl\u00e9 a renun\u0163at la aceast\u0103 afacere. \u00cen schimb, \u00een 1857 a \u00eenceput s\u0103-\u015fi concentreze aten\u0163ia asupra produc\u0163iei de gaz lampant \u015fi a fertilizatorilor.<\/p>\n<p>\nNu se cunoa\u015fte precis momentul \u00een care industria\u015ful elve\u0163ian a \u00eenceput s\u0103 lucreze la o formul\u0103 de lapte praf, \u00eens\u0103 \u00een 1867 acest produs ie\u015fea deja din fabricile sale. Interesul lui vizavi de acest produs a fost st\u00e2rnit de mai mul\u0163i factori. De\u015fi Nestl\u00e9 \u015fi so\u0163ia sa nu au avut copii, erau con\u015ftien\u0163i de rata de mortalitate infantil\u0103; pe de alt\u0103 parte, laptele proasp\u0103t nu era accesibil \u00een marile ora\u015fe, iar femeile din \u00eenalta societate \u00eencepuser\u0103 s\u0103 considere c\u0103 al\u0103ptatul nu era \u201dla mod\u0103\u201e. Pentru a produce un substitut al laptelui matern, Henri Nestl\u00e9 a folosit lapte de vac\u0103, f\u0103in\u0103 \u015fi lapte.<\/p>\n<p>\n\u00cen plus, el era prieten cu Jean Balthasar Schnetzler, un om de \u015ftiin\u0163\u0103 specializat \u00een nutri\u0163ie, iar \u00eempreun\u0103 cei doi au reu\u015fit s\u0103 \u00eenl\u0103ture amidonul \u015fi acidul din f\u0103in\u0103, deoarece bebelu\u015filor le este greu s\u0103 digere aceste substan\u0163e. Farine Lact\u00e9e Henri Nestl\u00e9 a \u00eenceput s\u0103 se v\u00e2nd\u0103 \u00een \u00eenteaga Europ\u0103 \u015fi p\u00e2n\u0103 \u00een 1870 Nestl\u00e9\u2019s Infant Food se vindea \u015fi \u00een SUA, la pre\u0163ul de jum\u0103tate de dolar sticla.<\/p>\n<p>\nIndustria\u015ful \u015fi-a v\u00e2ndut compania \u00een 1875 asocia\u0163ilor s\u0103i \u015fi apoi \u015fi-a petrecut restul vie\u0163ii, p\u00e2n\u0103 \u00een 1890, c\u00e2nd a murit \u00een urma unui atac de cord, \u00een Montreux (Fran\u0163a) \u015fi Glion (Elve\u0163ia). Familia Nestl\u00e9 obi\u015fnuia s\u0103 acorde mici \u00eemprumuturi b\u0103ne\u015fti \u015fi s\u0103 se implice \u00een dezvoltarea infrastructurii locale. \u00cen Glion, locuin\u0163a familiei a primit numele de Villa Nestl\u00e9.<\/p>\n<p>\nCompania fondat\u0103 de industria\u015ful elve\u0163ian de origine german\u0103 a fuzionat \u00een 1905 cu Anglo-Swiss Condensed Milk Company, fondat\u0103 de americanii Charles \u015fi George Page<\/p>\n<p>\nEste greu de crezut c\u0103 Henri Nestl\u00e9 \u015fi-a imaginat vreodat\u0103 c\u0103 afacerea pe care a \u00eenceput-o \u00een urm\u0103 cu 140 de ani va ajunge s\u0103 aib\u0103 activit\u0103\u0163i \u00een 13 segmente diferite de pia\u0163\u0103, \u00eentre care se num\u0103r\u0103 m\u00e2ncarea pentru copii, apa \u00eembuteliat\u0103, cerealele, lactatele, \u00eenghe\u0163ata, alimentele pentru animale, ciocolata \u015fi alte dulciuri. Compania de\u0163ine peste 2.000 de m\u0103rci, are peste 330.000 de angaja\u0163i, opera\u0163iuni \u00een 86 de \u0163\u0103ri, iar cifra de afaceri \u00eenregistrat\u0103 \u00een 2013 a fost de 92 de miliarde de franci elve\u0163ieni (aproape 76 de miliarde de euro).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Henri Nestl\u00e9 a fost un cofetar elve\u0163ian \u015fi cel care a fondat Nestl\u00e9, cel mai mare produc\u0103tor de alimente \u015fi b\u0103uturi din lume. El este cunoscut \u015fi drept unul dintre cei mai importan\u0163i creatori ai laptelui condensat. Henri Nestl\u00e9, numit la na\u015ftere Heinrich Nestle, a fost al 11-lea copil al lui Johann Ulrich Matthias Nestle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[426,7553,7921,274,8364,26214,10667,259,80,4878],"class_list":["post-109724","post","type-post","status-publish","format-standard","hentry","category-special","tag-alimente","tag-elvetia","tag-germania","tag-incepere","tag-lapte","tag-nastere","tag-nestle","tag-productie","tag-refuz","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109724"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109724\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}