{"id":109625,"date":"2014-07-23T12:50:00","date_gmt":"2014-07-23T12:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=109625"},"modified":"2014-07-23T12:50:00","modified_gmt":"2014-07-23T12:50:00","slug":"p-effie-gold-pentru-lansarea-ursus-cooler","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=109625","title":{"rendered":"(P) Effie Gold pentru lansarea URSUS Cooler"},"content":{"rendered":"<p>\nLa doar un an de la lansare, URSUS Cooler a reu\u015fit s\u0103 se pozi\u0163ioneze pe pia\u0163a mixurilor de bere ca un juc\u0103tor important, care inspir\u0103 \u00eencredere consumatorilor, \u00eembin\u00e2nd calitatea berii URSUS cu senza\u0163ia de r\u0103corire oferit\u0103 de limonad\u0103.<\/p>\n<p>\nPovestea de succes continu\u0103 \u00een acest an cu ob\u0163inerea premiului Effie Gold, c\u00e2\u015ftigat de Ursus Breweries \u00eempreun\u0103 cu agen\u0163ia Graffiti BBDO pentru campania de lansare \u201dMix de bere \u015fi limonad\u0103. Dar Cooler\u201d. Pozi\u0163ionat \u00eenc\u0103 de la \u00eenceput ca un brand plin de personalitate, URSUS Cooler a adus rom\u00e2nilor o experien\u0163\u0103 de r\u0103corire excelent\u0103, cu rezultate extrem de \u00eembucur\u0103toare pe pia\u0163\u0103. Lansarea noului mix de bere \u015fi limonad\u0103 a demarat \u00een tromb\u0103 prim\u0103vara trecut\u0103 printr-un mix c\u00e2\u015ftig\u0103tor de comunicare, incluz\u00e2nd spoturi TV, activ\u0103ri de PR, aplica\u0163ia de Facebook \u201cAfl\u0103 c\u00e2t de Cooler e\u015fti\u201d, competi\u0163ia sportiv\u0103 \u201cURSUS Cooler Master Beach Volleyball\u201d la Mamaia, plasarea \u00een diverse videoclipuri muzicale \u015fi nu numai.<\/p>\n<p>\n\u201dPe o pia\u0163\u0103 dinamic\u0103 \u015fi \u00een plin\u0103 ascensiune, cum este pia\u0163a mixurilor de bere, am reu\u015fit s\u0103 ajungem la consumatorii care caut\u0103 un mix de bere \u015fi limonad\u0103, dar Cooler. Printr-o campanie integrat\u0103 care a r\u0103spuns demersului strategic de a surprinde \u015fi convinge, am dep\u0103\u015fit obiectivele propuse prin comunicare, abord\u00e2nd un public-\u0163int\u0103 mereu \u00een c\u0103utare de ceva nou \u015fi spectaculos. Astfel, acest Effie Gold ne motiveaz\u0103 s\u0103 ne continu\u0103m activitatea sub semnul inova\u0163iei, gener\u00e2nd rezultate peste a\u015ftept\u0103ri \u015fi ocazii de consum din ce \u00een ce mai diverse.\u201d a declarat Marian Olteanu, Senior Brand Manager URSUS.<\/p>\n<p>\n<a href=\"https:\/\/www.facebook.com\/UrsusRomania?utm_source=businessmagazin.ro&#038;utm_medium=advertorial&#038;utm_campaign=Ursus_Effie_Cooler\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5545\/12961846\/2\/effie-adv-businessmagazin.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/a><\/p>\n<p>\nPentru aceast\u0103 var\u0103, URSUS Cooler a preg\u0103tit o nou\u0103 provocare pentru consumatori, prin campania \u201dDescoper\u0103 Coolmea senza\u0163iei de r\u0103corire\u201d. Aceasta introduce pe pia\u0163\u0103 un nou ambalaj inedit, cu senzor de r\u0103cire, care indic\u0103 momentul \u00een care berea a ajuns la temperatura ideal\u0103 de savurare. Astfel, URSUS Cooler continu\u0103 \u00een acela\u015fi ritm inovator, oferind noi experien\u0163e r\u0103coritoare \u015fi surprinz\u0103toare.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La doar un an de la lansare, URSUS Cooler a reu\u015fit s\u0103 se pozi\u0163ioneze pe pia\u0163a mixurilor de bere ca un juc\u0103tor important, care inspir\u0103 \u00eencredere consumatorilor, \u00eembin\u00e2nd calitatea berii URSUS cu senza\u0163ia de r\u0103corire oferit\u0103 de limonad\u0103. Povestea de succes continu\u0103 \u00een acest an cu ob\u0163inerea premiului Effie Gold, c\u00e2\u015ftigat de Ursus Breweries \u00eempreun\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7213,7179,16543,7555,10356,5238,47,60,86],"class_list":["post-109625","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-bere","tag-brand","tag-calitate","tag-campanie","tag-cautare","tag-consumatori","tag-lansare","tag-piata","tag-reusita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109625"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109625\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}