\n\u201dPutem spune cu certitudine c\u0103 Praktiker se reinventeaz\u0103 \u015fi \u00eei invit\u0103 pe clien\u0163i s\u0103-\u015fi reinventeze, la r\u00e2ndul lor, locuin\u0163a\u201d, declar\u0103 Cansu Derintuna, director general, Praktiker Rom\u00e2nia. Retailerul se afl\u0103 acum \u00een plin proces de repozi\u0163ionare, care ar urma s\u0103 se \u00eencheie la finalul acestui an. \u201dTuturor ne place sentimentul de acas\u0103, acea senza\u0163ie de cald \u015fi bine\u201d, adaug\u0103 Derintuna, preciz\u00e2nd c\u0103 re\u0163eaua \u00ee\u015fi propune s\u0103 stea la dispozi\u0163ia clien\u0163ilor care vor s\u0103-\u015fi transforme \u201dcasa \u00een acas\u0103\u201d.<\/p>\n
\n\u201dRepozi\u0163ionarea este o etap\u0103 fireasc\u0103 \u00een procesul dezvolt\u0103rii Praktiker \u00een Rom\u00e2nia. \u00cen acela\u015fi timp, am identificat dorin\u0163a oamenilor de a-\u015fi personaliza locuin\u0163ele, a\u015fa c\u0103 ne-am g\u00e2ndit c\u0103 noi le putem oferi ceea ce-\u015fi doresc \u015fi putem deveni acel magazin \u00een care clien\u0163ii s\u0103 p\u0103\u015feasc\u0103 cu drag, acel magazin \u00een care se simte c\u0103ldura \u015fi \u00een care obiectele prind via\u0163\u0103\u201d, mai spune Cansu Derintuna.<\/p>\n
\nRe\u0163eaua de magazine Praktiker a lansat o nou\u0103 campanie \u015fi reprezentantul retailerului poveste\u015fte c\u0103 ideea a prins contur destul de repede: \u201dnu am stat prea mult pe g\u00e2nduri \u015fi am dat start campaniei \u00een aproximativ dou\u0103 luni de c\u00e2nd am g\u00e2ndit aceast\u0103 idee\u201d.<\/p>\n
\nNoua campanie de imagine are scopul de a aduce Praktiker mai aproape de rom\u00e2ni ca un magazin de amenajare a locuin\u0163ei, iar sloganul “Praktiker – de la cas\u0103 la Acas\u0103” comunic\u0103 principalul mesaj: Praktiker ajut\u0103 la personalizare locuin\u0163ei. Campania este una integrat\u0103 360 de grade, dezvoltat\u0103 at\u00e2t pe ATL, c\u00e2t si BTL. Ea include comunicarea prin intermediul principalelor canale de comunicare precum TV, pres\u0103 scris\u0103 \u015fi internet, dar \u015fi prin outdoor \u015fi ac\u0163iuni tactice de PR. \u201dFiind o campanie integrat\u0103, am \u00eenceput prin a \u00eembun\u0103t\u0103\u0163i experien\u0163a de cump\u0103rare printr-o semnalistic\u0103 mai bun\u0103 \u00een magazine \u015fi un merchandising care care s\u0103 pun\u0103 \u00een valoare produsele. De asemenea, marca proprie Praktiker va cuprinde o gam\u0103 mai larg\u0103 de produse, pe mai multe categorii. \u00cen plus, Praktiker acord\u0103 aten\u0163ie clien\u0163ilor fideli, prin dezvoltarea unor oferte speciale, personalizate. Am preg\u0103tit \u015fi mecanisme promo\u0163ionale inedite, reduceri \u015fi vouchere cadou, dar \u015fi spa\u0163ii de coffee shop special amenajate\u201d, spune Cansu Derintuna.<\/p>\n
\n\u201eNoul Praktiker este mult mai aproape de nevoile clien\u0163ilor no\u015ftri: aducem mai multe categorii de produse pentru cas\u0103, dezvolt\u0103m game noi de produse, nu facem rabat la calitate \u015fi facem tot posibilul s\u0103 oferim cele mai bune pre\u0163uri din pia\u0163\u0103\u201d, sus\u0163ine Cansu Derintuna.<\/p>\n
\n\u201eAnul trecut, re\u0163eaua Praktiker din Rom\u00e2nia a traversat o perioad\u0103 de schimb\u0103ri dintre care cea mai important\u0103 a fost desp\u0103r\u0163irea de grupul german. \u00cen principiu, rezultatele \u00eenregistrate la nivelul anului 2013 nu au prezentat mari modific\u0103ri comparativ cu cele din 2012, \u00eens\u0103 p\u00e2n\u0103 acum 2014 s-a dovedit benefic companiei\u201d, a ad\u0103ugat Cansu Derintuna.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201dPutem spune cu certitudine c\u0103 Praktiker se reinventeaz\u0103 \u015fi \u00eei invit\u0103 pe clien\u0163i s\u0103-\u015fi reinventeze, la r\u00e2ndul lor, locuin\u0163a\u201d, declar\u0103 Cansu Derintuna, director general, Praktiker Rom\u00e2nia. Retailerul se afl\u0103 acum \u00een plin proces de repozi\u0163ionare, care ar urma s\u0103 se \u00eencheie la finalul acestui an. \u201dTuturor ne place sentimentul de acas\u0103, acea senza\u0163ie de cald […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[17008,7555,4126,387,8192,7543],"class_list":["post-109402","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-amenajare","tag-campanie","tag-clienti","tag-magazine","tag-praktiker","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109402"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/109402\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}